The Pitching Process: What You Can Control Pitching is a process. Even if you have a curated media list, that doesn’t automatically mean you’ll get in touch with journalists. Just because you’ve written a great pitch doesn’t mean it’s going to be opened. Just because you hear a response from a journalist doesn’t mean your […]

Every Founder Should Be Pitching For Holiday Gift Guides, Especially in Q4 Peak holiday shopping might still be weeks away, but peak holiday pitching season is NOW! It’s not too late and the sooner you get out of your head and start hitting send, the sooner you can see your brand featured in the hottest […]

Free PR Resources that do the Work for you PR doesn’t need to cost thousands of dollars or take hundreds of hours in order to see results. You yourself, the solopreneur, the mompreneur, the mom and pop shop, can obtain national press, local coverage, and even global if you’re intentional with your time. I always […]

Benefits of PR Beyond a Digital Footprint Confidence Boost: Let’s be honest, imposter syndrome is a challenge that almost all entrepreneurs face. And even after seeing success it can still remain. Whether it’s due to constant comparisons to others’ success or personal mindset blocks, this feeling is normal and is healthy to acknowledge. Now the […]

Should your Holiday PR Strategy Include Influencer Marketing? PR doesn’t stop at press articles and podcast interviews. Another branch of PR can be collaborating with influencers and content creators. (Strategic and Intentional collaborations). What we don’t want to see happen is you pay thousands of dollars to random creators and see no ROI, because they […]

Q4 is one of the biggest revenue seasons for small business owners, so amongst the ads and social media content most founders are pumping out, adding PR into that strategy will put you ahead of your competition! As consumers get smarter, they’re doing more research and comparisons before purchasing. Emphasis on the SEARCH. Social media […]

  Get ready to hear the story of an entrepreneur who is interrupting the wellness industry and making a name for herself and her brand all before even launching. T’Nisha Symone is a ten-year fitness industry veteran and nutrition coach creating an ecosystem for Black fitness and wellness through her company BLAQUE. BLAQUE is developing […]

How Product Owners can Increase Revenue and Business Opportunities in Q4 with PR Whether you sell handmade jewelry, artisanal soaps, or innovative tech gadgets, getting your product in front of the right audience consistently is crucial to growing your brand sustainably. While social media can play a significant role in your marketing strategy, there’s an […]

Why You Need To Focus On Your Open Rate When Pitching Journalists  Welcome to another episode of the Small Business PR Podcast. In this episode I cover everything related to email open rates. This can easily get overlooked by founders who are only looking to get a direct “YES” from the journalist they pitch. But […]

Behind the Scenes: How journalists decide what to cover and how to make their decision easier  In the world of media and journalism, the journey from pitching an idea to seeing it published isn’t a well known process to most. And it does differ based on the media outlet, the journalist, the segment etc. But […]