PR crises aren’t just for celebrities or billion-dollar corporations—they can seriously impact small businesses. Whether you’re an Etsy shop owner, solopreneur, or product-based brand, one negative review, shipping delay, or customer conflict can go viral and hurt your reputation overnight. In this episode of Small Business PR, host Gloria Chou sits down with Oliver Aust—renowned […]

If you think you need a fancy website, a big audience, or a polished product to land press—you don’t. In this episode of the Small Business PR Podcast, Gloria Chou shares 10 powerful PR story angles that anyone can pitch to the media, even if you’re starting from scratch. Whether you’re a founder, solopreneur, side […]

Dream of getting paid to eat at top restaurants, travel the world, and write about it for major media outlets? In this must-listen episode of Small Business PR, host Gloria Chou sits down with Kristie Hang—a Los Angeles-based freelance food and travel journalist whose bylines include CNN, Food Network, Eater, Netflix, ABC, and more. Kristie […]

If you’re relying on Instagram alone to make sales, you’re missing your most powerful marketing asset—your email list. Whether you have zero subscribers or 10,000, this episode will show you exactly how to turn email into your most profitable channel. On this episode of Small Business PR, host Gloria Chou sits down with email strategist […]

Tired of creating content that doesn’t convert? In this high-impact episode of Small Business PR, host Gloria Chou chats with viral video expert Keenya Kelly, who built an audience of 400K+ followers in just 12 months—all through short-form video and without running paid ads. Whether you’re a coach, product-based business, or content creator, Keenya breaks […]

In this action-packed follow-up to our two-part gift guide series, PR expert Gloria Chou breaks down the final 5 of the top 10 proven media angles that small product-based businesses can use to land press in gift guides, holiday roundups, and “best of” lists—without hiring a PR agency or spending money on ads. From culturally […]

Tired of relying on paid ads and hoping for viral reels? This episode is your no-fluff roadmap to getting featured in gift guides, “best of” lists, and product roundups—for free. In Part 1 of this two-part series, award-winning PR coach Gloria Chou shares 5 of the 10 most effective PR angles small product-based businesses can […]

Want to master gift guide PR and get free media coverage without a publicist? In this episode, PR expert Gloria Chou shares her proven pitching method to land placements in top-tier gift guides from outlets like Forbes, Refinery29, Elle, and New York Post Shopping—without spending on ads, hiring an agency, or needing a massive social […]

Want to get your product featured in People, InStyle, or Access Hollywood—without hiring a PR agency or spending thousands on influencer campaigns? This episode of Small Business PR breaks down how to land powerful, organic media coverage that actually converts. Host Gloria Chou chats with Jennifer Chan, a veteran fashion and beauty editor, TV personality, […]

Looking to increase your Etsy sales this year—without a big team or paid ads? This episode is your ultimate Etsy masterclass for product-based business owners. PR strategist Gloria Chou is joined by Monica Little, expert product business coach and host of The Product Biz Podcast. Monica reveals the exact Etsy strategies she used to grow […]