PR 20 years ago vs today: What we’ve learned and how small businesses can benefit  In this week’s episode of The Small Business PR podcast, we were joined by media power house Amy Goodman, who has over 23 years of experience in the field, reporting for the Today Show, Rachel Ray, Good Morning America, Wendy […]

Rewriting the Narrative: Embracing Diversity and Inclusion as Core Values in Your Business In a world where trust and authenticity means everything for a business, founders that prioritize and champion diversity and inclusion will be the ones who stay relevant. In Episode 101, Sonia and I discuss the importance of building diverse audiences and how […]

Welcome to the age of A.I. With a new app, software, and hot tool popping into the scene every day (sometimes twice a day), should we give in and go along with it? Fight the trends? Or happily surrender to it thinking it’ll shave down hours, if not days worth of work? Meet Clare, she’s […]

Embarking on your journey as a new founder or small business owner is brimming with excitement. You stand on the verge of introducing your unique brilliance to the world, eager to connect your offerings with those who need them most. But amidst the excitement, a multitude of significant decisions awaits. From fine-tuning your website for […]

Travel, food, and lifestyle – these are three broad categories that will constantly have a spot in some of the world’s most prestigious and recognizable publications and media outlets. And no matter what business you run, there’s a spot for you in the same publications. Meet Annie Lin – a journalist who has written for […]

If I were to create a list of the pros and cons of features and press coverage, I can tell you that the pros side will have significantly more reasons than the cons. Honestly, the only con I can think of is if the reputation you have just isn’t that great… in which case, press […]

PR is a neverending journey that builds on each action over time. As a result, you’ll extend your network, grow your clientele, and boost your credibility and authority in a way that can’t be denied. When you look at your PR efforts in this way, you’ll learn a very valuable lesson about relationship building which […]

Raise your hand if you’ve ever procrastinated on a huge goal? As entrepreneurs, we’re ready to tackle the biggest challenges head on. So why is it that when it comes to productivity, we’re still falling short? The truth is, no challenge is too big for us to take on. But mapping out when to do […]

Success isn’t one size fits all. However, as business owners and entrepreneurs, it’s safe to say that success often lies behind the risks we take. Risk-taking and facing our fears is a natural part of entrepreneurship. But how often do we follow through on the things we fear? And what possibilities do we unlock when […]

Let’s cut right to the chase – as an early-stage founder, you have lots of questions. Some of the biggest ones being: How will people find me, know me, like me, and trust me? My quick and easy answer? Pitch yourself for press and media placements! Not only is it a quick way to build […]