Actionable strategies to get your business featured in the media and recommended by AI like ChatGPT.
AI visibility and ChatGPT shopping
DIY PR
Small business marketing
Product PR
Business mindset
AI recommendations are converting better than your website. Learn why customers trust AI over traditional search and how PR helps your brand get recommended, build credibility, and drive sales.
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AI recommendations are converting better than your website. Learn why customers trust AI over traditional search and how PR helps your brand get recommended, build credibility, and drive sales.
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Learn which channels actually get your brand cited by AI. This post ranks PR, blogs, Reddit, and press releases based on real data so you can focus on what drives visibility.
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Google AI Overviews are reducing clicks. Learn why PR is now the fastest way to get cited in AI search results and how to get your brand featured without relying on SEO.
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AI-written pitches are getting ignored. Discover the common phrases journalists hate and how to write PR pitches that sound human, relevant, and actually get responses.
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AI is changing how people shop online. Learn why e-commerce traffic is dropping and how PR helps product-based businesses get recommended by AI tools and drive sales.
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ChatGPT now lets users shop directly inside the platform. Learn how AI chooses which products to recommend and how PR helps your brand show up in AI-powered shopping.
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Not sure whether to hire a PR agency or DIY? This guide compares agency, DIY, and AI-powered PR so you can choose the best strategy for your small business.
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There are five types of PR every small business should know. Learn which ones drive sales, build credibility, and help you get featured based on your business stage.
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AI tools are changing PR fast. Learn how founders are using tools like ChatGPT and Perplexity to get featured quickly—and why the next six months are critical.
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Hey — I’m writing this from my couch, wrapped in my favorite blanket, thinking of you and how you might be feeling after the election. Personally, my heart is heavy, and I imagine many of yours are too, because there is so much hate, division, and pain in this world. In times like these, I find myself […]
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Remember who the F*CK you are, Gloria.” That’s what a birth chart reader told me during a sacred ceremony in Oaxaca, a year and a half ago. At the time, I nodded politely, thinking I already knew. I thought I knew myself, an extrovert, a PR expert, a daughter of immigrants, a night owl, a […]
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There’s a reason so many founders dream of getting on the Oprah’s Favorite Things list. It’s one of the most powerful gift guides in the world. Brands that make the list often see a massive boost in visibility, sales, and credibility. But if you’re a small product-based business, it can feel impossible. You might be […]
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If you’ve ever been told you’re “too much”… Or been rejected because your values don’t align with someone else’s… This post is for you. Because the truth is, being rejected for standing in your truth is not a setback, it’s confirmation that you’re doing the work right. Not too long ago, I received an email […]
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PR for small businesses. No gatekeeping. No BS.
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