Get ready to hear the story of an entrepreneur who is interrupting the wellness industry and making a name for herself and her brand all before even launching. T’Nisha Symone is a ten-year fitness industry veteran and nutrition coach creating an ecosystem for Black fitness and wellness through her company BLAQUE. BLAQUE is developing the […]

How Product Owners can Increase Revenue and Business Opportunities in Q4 with PR Whether you sell handmade jewelry, artisanal soaps, or innovative tech gadgets, getting your product in front of the right audience consistently is crucial to growing your brand sustainably. While social media can play a significant role in your marketing strategy, there’s an […]

Why You Need To Focus On Your Open Rate When Pitching Journalists  Welcome to another episode of the Small Business PR Podcast. In this episode I cover everything related to email open rates. This can easily get overlooked by founders who are only looking to get a direct “YES” from the journalist they pitch. But […]

Behind the Scenes: How journalists decide what to cover and how to make their decision easier  In the world of media and journalism, the journey from pitching an idea to seeing it published isn’t a well known process to most. And it does differ based on the media outlet, the journalist, the segment etc. But […]

PR 20 years ago vs today: What we’ve learned and how small businesses can benefit  In this week’s episode of The Small Business PR podcast, we were joined by media power house Amy Goodman, who has over 23 years of experience in the field, reporting for the Today Show, Rachel Ray, Good Morning America, Wendy […]

Rewriting the Narrative: Embracing Diversity and Inclusion as Core Values in Your Business In a world where trust and authenticity means everything for a business, founders that prioritize and champion diversity and inclusion will be the ones who stay relevant. In Episode 101, Sonia and I discuss the importance of building diverse audiences and how […]

Welcome to the age of A.I. With a new app, software, and hot tool popping into the scene every day (sometimes twice a day), should we give in and go along with it? Fight the trends? Or happily surrender to it thinking it’ll shave down hours, if not days worth of work? Meet Clare, she’s […]

Embarking on your journey as a new founder or small business owner is brimming with excitement. You stand on the verge of introducing your unique brilliance to the world, eager to connect your offerings with those who need them most. But amidst the excitement, a multitude of significant decisions awaits. From fine-tuning your website for […]

Travel, food, and lifestyle – these are three broad categories that will constantly have a spot in some of the world’s most prestigious and recognizable publications and media outlets. And no matter what business you run, there’s a spot for you in the same publications. Meet Annie Lin – a journalist who has written for […]

If I were to create a list of the pros and cons of features and press coverage, I can tell you that the pros side will have significantly more reasons than the cons. Honestly, the only con I can think of is if the reputation you have just isn’t that great… in which case, press […]