Looking to get your product into a top-tier holiday gift guide like the New York Post? Whether you’re prepping for Black Friday, Christmas, Valentine’s Day, or Mother’s Day, this episode is your step-by-step guide to pitching your brand like a pro. Gloria sits down with Victoria Giardina, commerce reporter and content strategist at New York […]

Want to get your small business or product featured in top-tier media—without hiring a publicist or spending thousands on ads? In this episode of the Small Business PR Podcast, Gloria Chou interviews Kim, founder of Read It and Eat Box, a one-of-a-kind book-and-food subscription box launched during the pandemic. With no press contacts, PR background, […]

In this behind-the-scenes episode, Gloria opens up about a recent high-ticket business conference that left her disillusioned. What was marketed as a transformational experience turned out to be a pressure-packed sales funnel pushing 8-figure dreams. Gloria shares how this experience challenged her values and led her to explore a more sustainable, inclusive, and purpose-led definition […]

Trying to get your product into high-visibility gift guides like Forbes, Refinery29, or Well+Good—without hiring a PR firm? This episode gives you the insider playbook. Host Gloria Chou sits down with Margaux Lushing, a top freelance journalist and wellness-focused writer whose product roundups have appeared in Forbes, Brides, Well+Good, and more. In this episode, Margaux […]

If you’ve ever felt overwhelmed by complicated funnels, wordy sales pages, or low engagement on Instagram despite your best efforts—this episode will change the way you show up online. Gloria sits down with Sun Yi, TEDx speaker, brand strategist, and founder of NYC-based creative agency Night Owl, to unpack the real psychology behind audience growth, […]

If you’re gearing up to pitch a journalist, podcast host, or editor—pause before hitting send. In this tactical episode, Gloria Chou shares the 5 must-check elements every cold pitch needs to get read, not rejected. From formatting slip-ups to weak subject lines and desperate CTAs, these common mistakes can sabotage even the most brilliant story […]

In this episode of Small Business PR, host Gloria Chou sits down with camera confidence coach and video marketing expert XayLi Barclay to share practical strategies for product-based business owners who want to leverage video content to build authentic community, boost engagement, and drive sales—even if you’re not comfortable being on camera. If you’ve ever […]

Want to boost conversions without sounding like everyone else? In this episode of Small Business PR, host Gloria Chou sits down with copy strategist and Copy Confidence Society founder Marisa Corcoran to break down how infusing personality into your copy can help you stand out, connect with dream clients, and increase sales. Whether you’re a […]

Tired of feeling like PR is reserved for the “cool kids” with insider access? You’re not alone—and you don’t need a fancy publicist, big budget, or media connections to land press coverage. In this solo episode, PR coach and cold pitching expert Gloria Chou shares 5 powerful lessons she learned from sending over 1,000 cold […]

Tired of chasing Instagram likes with minimal ROI? In this episode, host Gloria Chou sits down with quiz funnel expert Linda Sidhu to uncover why personality-driven quizzes are now the highest-converting lead magnets—outperforming traditional opt-ins like PDF downloads, ebooks, and discount codes. Linda reveals how small business owners are using quiz-based lead generation strategies to […]