In this value-packed episode of Small Business PR, host Gloria Chou sits down with Tracy Matthews—renowned jewelry designer, founder of Flourish and Thrive Academy, and host of the Thrive by Design podcast—to uncover real strategies to boost average order value (AOV) and build stronger customer relationships in any economy. If you’re a product-based business […]

If you’ve ever said, “I’ll pitch when my website is done,” or “What if someone steals my idea?”—this episode is for you. In this solo episode, PR strategist Gloria Chou shares the three biggest mindset blocks that stop founders from landing media coverage—and how to move past them. Whether you’re scared your idea might get […]

Want to get your product into hundreds of retail stores—without attending costly trade shows or hiring a sales rep? In this episode, PR expert Gloria Chou sits down with Moni Ainslie, a retail strategist who scaled her own fashion brand into 600+ stores using wholesale—not direct-to-consumer. Moni unpacks exactly how product-based brands can use Faire, […]

Want to see your product in People, InStyle, Travel + Leisure, or Real Simple? In this tactical, no-fluff episode of Small Business PR, host Gloria Chou sits down with Neha Tandon, a shopping editor at Dotdash Meredith—home to powerhouse publications like Food & Wine, Glamour, Forbes, and more. Neha pulls back the curtain on how […]

center> In this tactical solo episode of Small Business PR, award-winning PR coach Gloria Chou breaks down the two most powerful elements that make any pitch irresistible—specificity and relevance. Whether you’re trying to land media coverage, get your product in a gift guide, or craft a cold pitch that doesn’t get ignored, this episode shows […]

center> In this tactical and empowering episode of Small Business PR, host Gloria Chou sits down with Trae Bodge—on-air personality, shopping expert, and prolific gift guide writer at TrueTrae.com. If you’ve ever asked, “How do I get my product into a holiday gift guide?” — this is your go-to episode. Trae shares how she curates […]

center> Tired of sending podcast pitches that get ignored? Wondering why you’re not landing those guest spots—even with a PR agency? In this unfiltered and highly tactical episode of Small Business PR, Gloria Chou reads real podcast pitches she’s received (anonymously) and explains exactly why they didn’t work. From vague subject lines to irrelevant talking […]

center> Want to get your product featured in InStyle, Byrdie, or Real Simple? This expert-packed episode of Small Business PR reveals exactly how to pitch commerce editors—and what common mistakes are killing your chances of getting featured. Host Gloria Chou sits down with Emily Cieslak, Commerce Editor at InStyle Magazine, to uncover what editors are […]

In this raw and insightful episode of Small Business PR, host Gloria Chou sits down with business coach and CEO Jereshia Hawk for a powerful conversation on burnout, money trauma, internalized capitalism, and what it truly means to feel safe and successful—emotionally and financially. At the height of her million-dollar business, Jereshia made a rare […]

September and October are the BEST TIMES to pitch for holiday gift guides and shopping guides, as journalists are writing new ones every single day as we gear up for the holidays. This is a key focus for me in my PR program, where small businesses from every industry are getting featured left and right […]