PR and getting featured play a HUGE role in getting backlinks which helps SEO, so this is why it’s important to understand the role PR plays in increasing your discoverability. You may feel that SEO is too complicated or that it’s too late, but hear me out. PR and SEO are the ultimate “$10,000 an […]

In this episode we dive deep into actionable steps and mindset shifts that can revolutionize your business journey.  Here are the three most valuable phrases that have been absolute game-changers for me on my entrepreneurial journey.  1. “Everything You Want is on the Other Side of the Send Button” This phrase has become my mantra […]

The recent announcement of Universal Music Group’s departure from TikTok has sparked discussions about the reliability of social media platforms. This situation emphasizes the need to diversify marketing strategies and explore organic PR as a more sustainable alternative. In this episode, I’ll explore the benefits of organic PR, its role in building long-term assets, and […]

In this episode, I sit down with Danielle Wiebe, founder of Business Babes Collective, to uncover the secrets behind successful collaborations and partnerships in the small business world. Key Insights: The Power of Collaboration: Collaboration offers exponential benefits, spanning from hosting events to participating in pop-ups, allowing me to tap into new audiences and expand […]

In today’s episode of Small Business PR, I’m venturing into a territory I’ve been famously skeptical about: Facebook ads. I’ve invited my good friend and my personal guide in the Facebook ads universe, Kwadwo, the brilliant mind behind The Art of Online Business, to shed light on this complex topic. Despite my usual reservations about […]

In this empowering episode of The Small Business PR Podcast, I sit down with Camille Adams, a renowned book coach and launch strategist, to explore the transformative journey of writing and launching a book. Whether you’re a small business owner, an aspiring author, or someone with a story burning inside, this conversation is packed with […]

In this episode, I dive deep into the world of podcast guesting and how it can be a game-changer for your business growth. As a firm believer in organic visibility strategies, I discuss why traditional quick-fix schemes don’t work and why podcasting stands out as a credible and authoritative approach.  Join me as I outline […]

In this episode I want to talk about one of the best things you can do for yourself every end/start of a year to call in massive transformations.  It’s something that’s helped me just as much as end of year reflections or new year goal setting.  And it pertains to my lifestyle overall, not just […]

Understand the Outlet You’re Pitching  We’ve talked plenty of times before about the importance of researching a journalist before pitching them. Their past work, location, interests etc, but understanding the type of media and the outlet you’re pitching is just as important. Not only could your pitch topic be different, but also supporting materials might […]

Don’t Fall for PR Scams PR can absolutely transform your business and life through the power of positioning and visibility. Getting your expertise in front of the right eyes can mean sales, investors, awards, invitations, recognition and so much more. But it has to be done the right way. No one trusts those pay to […]