center> In this tactical and empowering episode of Small Business PR, host Gloria Chou sits down with Trae Bodge—on-air personality, shopping expert, and prolific gift guide writer at TrueTrae.com. If you’ve ever asked, “How do I get my product into a holiday gift guide?” — this is your go-to episode. Trae shares how she curates […]

Honoring the Seasons of Life and Business: A Journey of Intuition, Healing, and Transformation There’s something magical about watching the trees shed their leaves, a quiet yet powerful reminder that everything in life has its season. I’m writing this from my friend’s house in upstate New York after a glorious 9 hours of uninterrupted sleep […]

The Coaching Industry Needs a Reality Check: Let’s Talk About Toxic Mindset Culture Have you ever experienced a moment that makes you stop and rethink everything? That’s where I am right now. After sitting with this for days, I feel compelled to address something I’ve noticed in the online coaching industry: the harmful narratives around […]

center> Tired of sending podcast pitches that get ignored? Wondering why you’re not landing those guest spots—even with a PR agency? In this unfiltered and highly tactical episode of Small Business PR, Gloria Chou reads real podcast pitches she’s received (anonymously) and explains exactly why they didn’t work. From vague subject lines to irrelevant talking […]

center> Want to get your product featured in InStyle, Byrdie, or Real Simple? This expert-packed episode of Small Business PR reveals exactly how to pitch commerce editors—and what common mistakes are killing your chances of getting featured. Host Gloria Chou sits down with Emily Cieslak, Commerce Editor at InStyle Magazine, to uncover what editors are […]

On my Small Business PR podcast, I interview some of the leading voices in marketing and branding along with top journalists. To give you something to think about as we head into the long holiday weekend, I’ve rounded up 10 of the best tips from the experts I know and trust who are no bullsh*t […]

In this raw and insightful episode of Small Business PR, host Gloria Chou sits down with business coach and CEO Jereshia Hawk for a powerful conversation on burnout, money trauma, internalized capitalism, and what it truly means to feel safe and successful—emotionally and financially. At the height of her million-dollar business, Jereshia made a rare […]

Proximity Changes Everything: Why I’m Donating to the Equal Justice Initiative In business, conventional wisdom says to avoid polarizing topics—especially race. But as I prepared for my NYC Terrace Meetup, an idea hit me: why not donate 100% of the $15 ticket fee to an organization I deeply care about? That’s why I chose to […]

September and October are the BEST TIMES to pitch for holiday gift guides and shopping guides, as journalists are writing new ones every single day as we gear up for the holidays. This is a key focus for me in my PR program, where small businesses from every industry are getting featured left and right […]

Why Redefining Success Starts with Rest, Alignment, and Intentional Choices As Q4 rolls around, I’m reflecting on how this season usually looks for me and my business. Historically, I’d be in full-on hustle mode—chasing big launches and bigger numbers. But this year, I’m taking a step back, redefining what success looks like, and choosing a […]