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Visibility Blog

Actionable strategies to get your business featured in the media and recommended by AI like ChatGPT.

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Product based PR

In this episode of the Small Business PR Podcast, Gloria makes her biggest announcement yet: after five years, the PR Starter Pack has officially transformed into the Get Featured Accelerator—a bold, unapologetic, AI-powered program designed for product makers who want free press without agencies, ads, or burnout. This isn’t just a name change. It’s a […]

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In this episode of the Gloria Chou PR Podcast, I sit down with John Wang—award-winning author of Big Asian Energy, keynote speaker, podcast host, and educator—whose mission is to help people break through inner blocks and be fully seen for their genius. John shares his journey as an immigrant and Asian-Canadian entrepreneur navigating assimilation, self-promotion, […]

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In this episode of the Small Business PR Podcast, Gloria opens up about a $5,000 business event that left her with more questions than answers—and why she believes it’s time for small business owners to redefine success on their own terms. After investing in travel, accommodations, and the ticket itself, she expected a transformative learning […]

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Table of Contents Why doesn’t common PR advice work for product businesses? Etiquette for pitching to product editors How do product founders get featured in the media without experience? What are the benefits of PR for product businesses? How can I get press coverage for my products? Are you tired of PR advice that clearly […]

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 In this episode of the Small Business PR Podcast, I sit down with Kim Behzadi, founder of Read It & Eat—a purpose-driven food and book subscription box that fights hunger with every purchase. Launched from her bedroom after losing her job during the pandemic, Kim bootstrapped her business with no investors, no PR background, and […]

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In this episode of the Gloria Chou PR Podcast, I sit down with Katie Hunt, founder and CEO of Proof to Product and host of the Proof to Product Podcast. Katie has helped tens of thousands of product-based business owners land wholesale deals with retailers like Anthropologie, Target, and The Container Store—without relying on paid […]

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In this episode of the Gloria Chou PR Podcast, I sit down with Dylan Jahraus—host of the #1 Etsy podcast and founder of the Ultimate Etsy Course—to unpack the biggest Etsy updates of 2025 and exactly how to set up your shop for long-term success. From SEO and pricing to AI tools and post-purchase wow […]

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Founder Stories / Founder Stories / Founder Stories / Founder Stories /

Hey — I’m writing this from my couch, wrapped in my favorite blanket, thinking of you and how you might be feeling after the election. Personally, my heart is heavy, and I imagine many of yours are too, because there is so much hate, division, and pain in this world. In times like these, I find myself […]

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Remember who the F*CK you are, Gloria.” That’s what a birth chart reader told me during a sacred ceremony in Oaxaca, a year and a half ago. At the time, I nodded politely, thinking I already knew. I thought I knew myself, an extrovert, a PR expert, a daughter of immigrants, a night owl, a […]

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There’s a reason so many founders dream of getting on the Oprah’s Favorite Things list. It’s one of the most powerful gift guides in the world. Brands that make the list often see a massive boost in visibility, sales, and credibility. But if you’re a small product-based business, it can feel impossible. You might be […]

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If you’ve ever been told you’re “too much”… Or been rejected because your values don’t align with someone else’s… This post is for you. Because the truth is, being rejected for standing in your truth is not a setback, it’s confirmation that you’re doing the work right. Not too long ago, I received an email […]

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