Looking to get your product into a top-tier holiday gift guide like the New York Post? Whether you’re prepping for Black Friday, Christmas, Valentine’s Day, or Mother’s Day, this episode is your step-by-step guide to pitching your brand like a pro. Gloria sits down with Victoria Giardina, commerce reporter and content strategist at New York […]

Want to get your small business or product featured in top-tier media—without hiring a publicist or spending thousands on ads? In this episode of the Small Business PR Podcast, Gloria Chou interviews Kim, founder of Read It and Eat Box, a one-of-a-kind book-and-food subscription box launched during the pandemic. With no press contacts, PR background, […]

Last night, I swapped my cozy PJs for glam and headed to the VMAs in New York—a teenage dream come true! It was a night of dazzling performances, iconic stages, and screaming fans. From Taylor Swift to Megan Thee Stallion, the energy was incredible, even if I didn’t recognize half the artists (pop culture isn’t […]

A Morning of Reflection and InspirationOne of my most luxurious guilty pleasures is waking up late on a weekend, staying in bed, and immersing myself in music videos of artists performing their craft. It’s a ritual that feeds my soul and reminds me of the power of creativity and devotion. This weekend, I found myself […]

In this behind-the-scenes episode, Gloria opens up about a recent high-ticket business conference that left her disillusioned. What was marketed as a transformational experience turned out to be a pressure-packed sales funnel pushing 8-figure dreams. Gloria shares how this experience challenged her values and led her to explore a more sustainable, inclusive, and purpose-led definition […]

Trying to get your product into high-visibility gift guides like Forbes, Refinery29, or Well+Good—without hiring a PR firm? This episode gives you the insider playbook. Host Gloria Chou sits down with Margaux Lushing, a top freelance journalist and wellness-focused writer whose product roundups have appeared in Forbes, Brides, Well+Good, and more. In this episode, Margaux […]

Why Strategic Planning Beats To-Do ListsAs we gear up for Q4, it’s easy to feel overwhelmed by endless tasks. From delayed projects to unfulfilled promises, the clutter can pile up quickly. But here’s the truth: success doesn’t come from doing everything—it comes from doing the right things strategically. The key difference between those who thrive […]

If you’ve ever felt overwhelmed by complicated funnels, wordy sales pages, or low engagement on Instagram despite your best efforts—this episode will change the way you show up online. Gloria sits down with Sun Yi, TEDx speaker, brand strategist, and founder of NYC-based creative agency Night Owl, to unpack the real psychology behind audience growth, […]

When $5,000 Taught Me What Success Isn’tTwo weeks ago, I spent $5,000—plus plane tickets and hotel costs—to attend a business growth workshop hosted by well-known marketers with massive audiences. Their Instagram content and books had provided so much value, I was convinced this in-person event would be a game-changer. Unfortunately, the experience left me disappointed. […]

If you’re gearing up to pitch a journalist, podcast host, or editor—pause before hitting send. In this tactical episode, Gloria Chou shares the 5 must-check elements every cold pitch needs to get read, not rejected. From formatting slip-ups to weak subject lines and desperate CTAs, these common mistakes can sabotage even the most brilliant story […]