In this powerful episode of Small Business PR, Gloria Chou pulls back the curtain on outdated marketing tactics that are failing small business owners in 2025. From the manipulation of fake scarcity and high-pressure sales to the toxicity of mindset-only advice, Gloria reveals why authentic, human-centered marketing is the future. She shares her personal journey […]

Looking for the best small business PR ideas for Q4 and Q1? In this solo episode of Small Business PR with Gloria Chou, you’ll learn how to pitch timely media angles that actually work — even if you’ve never done PR before. Whether you’re planning a holiday gift guide pitch, drafting New Year trend predictions, […]

From Scarcity to Abundance: How I Found Healing, Flow, and True Success Three years ago, I landed in the ER over a $10 decision. I refused to take an Uber during a downpour, leading to a face-plant off my bike, a cracked tooth, and mascara-streaked tears under harsh hospital lights. My friend’s words echoed in […]

A Scarcity Spiral Waiting to Happen It’s a sunny Tuesday before Halloween weekend in NYC, and I’m sitting here, sipping tea, after a blissful morning of sleeping in without an alarm. I should be livid right now, but instead, I’m laughing at something that could’ve sent me into a full-blown scarcity spiral just a few […]

  In this value-packed episode of Small Business PR, host Gloria Chou sits down with Tracy Matthews—renowned jewelry designer, founder of Flourish and Thrive Academy, and host of the Thrive by Design podcast—to uncover real strategies to boost average order value (AOV) and build stronger customer relationships in any economy. If you’re a product-based business […]

If you’ve ever said, “I’ll pitch when my website is done,” or “What if someone steals my idea?”—this episode is for you. In this solo episode, PR strategist Gloria Chou shares the three biggest mindset blocks that stop founders from landing media coverage—and how to move past them. Whether you’re scared your idea might get […]

How Running 10 Miles of the NYC Marathon (Unplanned!) Changed My Perspective on Support and Community Sometimes, life throws you into situations that completely redefine what you think is possible. Less than two weeks ago, I “accidentally” ran 10 miles of the NYC Marathon—totally unprepared, wearing my dog-walking sneakers—and what I experienced shifted my understanding […]

Want to get your product into hundreds of retail stores—without attending costly trade shows or hiring a sales rep? In this episode, PR expert Gloria Chou sits down with Moni Ainslie, a retail strategist who scaled her own fashion brand into 600+ stores using wholesale—not direct-to-consumer. Moni unpacks exactly how product-based brands can use Faire, […]

Want to see your product in People, InStyle, Travel + Leisure, or Real Simple? In this tactical, no-fluff episode of Small Business PR, host Gloria Chou sits down with Neha Tandon, a shopping editor at Dotdash Meredith—home to powerhouse publications like Food & Wine, Glamour, Forbes, and more. Neha pulls back the curtain on how […]

center> In this tactical solo episode of Small Business PR, award-winning PR coach Gloria Chou breaks down the two most powerful elements that make any pitch irresistible—specificity and relevance. Whether you’re trying to land media coverage, get your product in a gift guide, or craft a cold pitch that doesn’t get ignored, this episode shows […]