ChatGPT stopped pushing in chat checkout, but shopping didn’t fail. See what the shift means for small brands and why small business PR is how you get found in AI search.

  Want more journalists to actually read your pitches? In this episode, Gloria Chou shares 5 simple but powerful PR strategies that can help increase your email open rates and improve your chances of landing media coverage. You’ll learn: • How to write subject lines journalists actually want to open• Why email tracking can change your entire PR strategy• The […]

Most business owners are still using AI like a chatbot. They ask ChatGPT or Claude to write a caption, draft an email, or brainstorm ideas, then move on to the next task. But that’s not where the biggest time savings happen. In this episode, Gloria breaks down the 3 levels of AI adoption and explains how founders […]

Most small business owners do not have an information problem anymore. They have a visibility problem. In this episode, Gloria Chou shares the hard truth many founders need to hear in 2026: no amount of consuming content, saving posts, buying courses, or overthinking your messaging will grow your business if you are unwilling to actually show […]

Tired of the fake urgency, manipulative countdown timers, and “buy now or your business will fail” energy? In this re-aired episode of the Small Business PR Podcast, Gloria Chou breaks down the toxic marketing tactics hurting small business owners — and what ethical, authentic marketing can look like instead. From fake scarcity and overpriced masterminds […]

What happens when AI makes it easier than ever to start a business… but harder than ever to build trust? In this episode of Small Business PR, Gloria sits down with 7 figure e-commerce founder and Online Store Success podcast host Jodie Minto to talk about what’s actually working for product brands in 2026 — from AI generated content and […]

Learn how to get featured in media this spring and summer with seasonal PR pitch angles that actually land. This guide breaks down nine timely story categories small business owners can pitch right now, plus the CPR framework to structure every pitch.

You’ve probably heard it before: “Make it go viral.” “Jump on trends.” “Say more. Add more. Do more.” But if you’re trying to pitch editors, get featured in magazines, or land PR for your small business, that advice can actually work against you. After sitting down with a beauty editor who’s worked inside Allure, Glamour, and […]

You’ve heard the advice. Be everywhere. Say yes. Do more. I followed it… until I didn’t. In Part 2, I’m sharing the popular business advice I chose to reject and what actually worked instead — not just for growth, but for building a business that felt aligned. Because the truth is: your problem isn’t a lack of information. It’s […]

  Ever feel like you’re doing everything “right” in your business… and it still doesn’t feel right? You’ve followed the advice. Joined the masterminds. Taken the courses. Tried the strategies everyone swears by. And yet… something feels off. In this episode, I’m sharing the popular business advice I consciously chose to reject—and why walking away from it […]