If you’ve ever felt overwhelmed by complicated funnels, wordy sales pages, or low engagement on Instagram despite your best efforts—this episode will change the way you show up online. Gloria sits down with Sun Yi, TEDx speaker, brand strategist, and founder of NYC-based creative agency Night Owl, to unpack the real psychology behind audience growth, […]

If you’re gearing up to pitch a journalist, podcast host, or editor—pause before hitting send. In this tactical episode, Gloria Chou shares the 5 must-check elements every cold pitch needs to get read, not rejected. From formatting slip-ups to weak subject lines and desperate CTAs, these common mistakes can sabotage even the most brilliant story […]

In this episode of Small Business PR, host Gloria Chou sits down with camera confidence coach and video marketing expert XayLi Barclay to share practical strategies for product-based business owners who want to leverage video content to build authentic community, boost engagement, and drive sales—even if you’re not comfortable being on camera. If you’ve ever […]

Want to boost conversions without sounding like everyone else? In this episode of Small Business PR, host Gloria Chou sits down with copy strategist and Copy Confidence Society founder Marisa Corcoran to break down how infusing personality into your copy can help you stand out, connect with dream clients, and increase sales. Whether you’re a […]

Tired of feeling like PR is reserved for the “cool kids” with insider access? You’re not alone—and you don’t need a fancy publicist, big budget, or media connections to land press coverage. In this solo episode, PR coach and cold pitching expert Gloria Chou shares 5 powerful lessons she learned from sending over 1,000 cold […]

Tired of chasing Instagram likes with minimal ROI? In this episode, host Gloria Chou sits down with quiz funnel expert Linda Sidhu to uncover why personality-driven quizzes are now the highest-converting lead magnets—outperforming traditional opt-ins like PDF downloads, ebooks, and discount codes. Linda reveals how small business owners are using quiz-based lead generation strategies to […]

PR crises aren’t just for celebrities or billion-dollar corporations—they can seriously impact small businesses. Whether you’re an Etsy shop owner, solopreneur, or product-based brand, one negative review, shipping delay, or customer conflict can go viral and hurt your reputation overnight. In this episode of Small Business PR, host Gloria Chou sits down with Oliver Aust—renowned […]

If you think you need a fancy website, a big audience, or a polished product to land press—you don’t. In this episode of the Small Business PR Podcast, Gloria Chou shares 10 powerful PR story angles that anyone can pitch to the media, even if you’re starting from scratch. Whether you’re a founder, solopreneur, side […]

Dream of getting paid to eat at top restaurants, travel the world, and write about it for major media outlets? In this must-listen episode of Small Business PR, host Gloria Chou sits down with Kristie Hang—a Los Angeles-based freelance food and travel journalist whose bylines include CNN, Food Network, Eater, Netflix, ABC, and more. Kristie […]

If you’re relying on Instagram alone to make sales, you’re missing your most powerful marketing asset—your email list. Whether you have zero subscribers or 10,000, this episode will show you exactly how to turn email into your most profitable channel. On this episode of Small Business PR, host Gloria Chou sits down with email strategist […]