Think community-building is only for influencers or digital brands? Think again. In this episode of Small Business PR, host Gloria Chou sits down with Madison Page—business growth strategist and host of The Small Business Growth Podcast—to break down exactly how physical product businesses can turn customers into loyal superfans through emotional connection and relationship-first marketing. […]

In this episode of the Gloria Chou PR Podcast, I sit down with Marcia Hacker, founder of Sauipe Swim—a sustainable, size-inclusive swimwear brand featured in Oprah Daily (both print and online), BuzzFeed, and Brides. After being burned by expensive PR retainers, Marcia took matters into her own hands. Using the PR Starter Pack, she landed […]

In this episode of Small Business PR with Gloria Chou, we sit down with Yve-Car Momperousse, founder and CEO of Kreyol Essence, the Haitian beauty brand that went from a personal hair loss crisis to landing a deal on Shark Tank—and scaling to over $50 million in clean beauty product sales. Now available at Sephora, […]

In this empowering solo episode of Small Business PR, host Gloria Chou shares the three mindset shifts that every entrepreneur needs before pitching their story to the media. If fear of judgment, imposter syndrome, or self-doubt has ever stopped you from pressing “send” on that pitch—this is the episode you need. Gloria dives into real […]

Are you tired of following Instagram formulas, tips, and tricks that no longer work? You’re not alone—and you’re not doing anything wrong. In this episode of Small Business PR, host Gloria Chou chats with Instagram strategist and content expert Shannon McKinstrie—an Instagram OG with over 270,000 organic followers. Together, they unpack what’s actually working on […]

Want to land media coverage without hiring a PR agency, paying for ads, or having industry connections? In this episode, PR expert Gloria Chou shares the exact framework that has helped thousands of small business owners get featured in Forbes, The New York Times, Marie Claire, and more—without spending a cent. You’ll discover the 3 […]

Still guessing that your customers are probably coming from Instagram? You’re not alone—and you might be missing critical insights that could transform your sales. In this value-packed episode, Gloria chats with Kelsey Silver, a licensed therapist turned data strategist, who specializes in making analytics feel empowering (not overwhelming). Kelsey breaks down how to track where […]

In this no-fluff, straight-talking episode of Small Business PR, host Gloria Chou sits down with seasoned ads expert and agency owner Zach Spuckler of Heart, Soul & Hustle to answer one of the most common (and costly) questions small business owners face: “Should I hire a marketing or ads agency—or do it myself?” With over […]

Want to get your product featured in Mother’s Day gift guides but don’t know how to pitch the media? In this episode, I break down proven PR strategies for small businesses to land free media coverage—no agency required. You’ll learn how to write a strong PR pitch, find the right journalists and editors, and position […]

Want to get featured in top publications without spending a fortune on PR? In this episode, I reveal the best free PR tools to help small businesses, startups, and product-based brands successfully pitch journalists, connect with editors, and land media coverage. Whether you’re launching a new product, preparing for holiday gift guides, or trying to […]