Are you tired of following Instagram formulas, tips, and tricks that no longer work? You’re not alone—and you’re not doing anything wrong. In this episode of Small Business PR, host Gloria Chou chats with Instagram strategist and content expert Shannon McKinstrie—an Instagram OG with over 270,000 organic followers. Together, they unpack what’s actually working on […]

Want to land media coverage without hiring a PR agency, paying for ads, or having industry connections? In this episode, PR expert Gloria Chou shares the exact framework that has helped thousands of small business owners get featured in Forbes, The New York Times, Marie Claire, and more—without spending a cent. You’ll discover the 3 […]

Still guessing that your customers are probably coming from Instagram? You’re not alone—and you might be missing critical insights that could transform your sales. In this value-packed episode, Gloria chats with Kelsey Silver, a licensed therapist turned data strategist, who specializes in making analytics feel empowering (not overwhelming). Kelsey breaks down how to track where […]

In this no-fluff, straight-talking episode of Small Business PR, host Gloria Chou sits down with seasoned ads expert and agency owner Zach Spuckler of Heart, Soul & Hustle to answer one of the most common (and costly) questions small business owners face: “Should I hire a marketing or ads agency—or do it myself?” With over […]

Want to get your product featured in Mother’s Day gift guides but don’t know how to pitch the media? In this episode, I break down proven PR strategies for small businesses to land free media coverage—no agency required. You’ll learn how to write a strong PR pitch, find the right journalists and editors, and position […]

Want to get featured in top publications without spending a fortune on PR? In this episode, I reveal the best free PR tools to help small businesses, startups, and product-based brands successfully pitch journalists, connect with editors, and land media coverage. Whether you’re launching a new product, preparing for holiday gift guides, or trying to […]

Want to grow your business without spending on ads? In this episode of Small Business PR, email strategist Liz Wilcox shares how she built a multi-six-figure business through organic PR, podcast guesting, and email list growth—all without a single ad dollar. If you’re a small business owner, digital product creator, or e-commerce brand looking for […]

In this solo episode of Small Business PR, host Gloria Chou reveals what it really takes to grow a business from zero to $1 million in revenue. If you’re a bootstrapped founder, a first-generation entrepreneur, or a founder of color navigating growth without a roadmap, this is the truth bomb you’ve been waiting for. Gloria […]

Are your product photos failing to convert casual scrollers into paying customers? In this episode, product photography expert Lyrik Fryer reveals must-know techniques for capturing attention, building brand trust, and showcasing your product’s value. Learn how to create high-converting product images that boost eCommerce sales, increase engagement, and drive conversions. Don’t miss these expert tips […]

Email marketing is evolving fast in 2024—and if you’re not keeping up, your open rates, click-throughs, and revenue will suffer. In this value-packed episode, email strategist Michael Barber joins me to break down the exact strategies small business owners, marketers, and e-commerce brands need to boost performance and stay out of the spam folder. From […]