Want to get your product featured in Mother’s Day gift guides but don’t know how to pitch the media? In this episode, I break down proven PR strategies for small businesses to land free media coverage—no agency required. You’ll learn how to write a strong PR pitch, find the right journalists and editors, and position […]

Want to get featured in top publications without spending a fortune on PR? In this episode, I reveal the best free PR tools to help small businesses, startups, and product-based brands successfully pitch journalists, connect with editors, and land media coverage. Whether you’re launching a new product, preparing for holiday gift guides, or trying to […]

Want to grow your business without spending on ads? In this episode of Small Business PR, email strategist Liz Wilcox shares how she built a multi-six-figure business through organic PR, podcast guesting, and email list growth—all without a single ad dollar. If you’re a small business owner, digital product creator, or e-commerce brand looking for […]

In this solo episode of Small Business PR, host Gloria Chou reveals what it really takes to grow a business from zero to $1 million in revenue. If you’re a bootstrapped founder, a first-generation entrepreneur, or a founder of color navigating growth without a roadmap, this is the truth bomb you’ve been waiting for. Gloria […]

Are your product photos failing to convert casual scrollers into paying customers? In this episode, product photography expert Lyrik Fryer reveals must-know techniques for capturing attention, building brand trust, and showcasing your product’s value. Learn how to create high-converting product images that boost eCommerce sales, increase engagement, and drive conversions. Don’t miss these expert tips […]

Email marketing is evolving fast in 2024—and if you’re not keeping up, your open rates, click-throughs, and revenue will suffer. In this value-packed episode, email strategist Michael Barber joins me to break down the exact strategies small business owners, marketers, and e-commerce brands need to boost performance and stay out of the spam folder. From […]

Overwhelmed by all the AI tools out there? You’re not alone. In this no-fluff solo episode, I’m breaking down the top 3 AI tools I use every single day to help small business owners grow their visibility, land earned media, and pitch smarter—without spending a dollar on ads. Whether you’re trying to get featured in […]

In this value-packed episode of Small Business PR, host Gloria Chou sits down with Anita Siek, founder of Wordfetti and host of the Brandfetti Podcast, to explore how small businesses can write emails that convert—even in a noisy inbox. Anita is a copywriting expert and former lawyer who blends human psychology, design thinking, and sales-focused […]

Are you tired of curated content, surface-level messaging, and brands that play it safe? In this powerful solo episode of Small Business PR, Gloria Chou shares why she’s taking a bold, values-first approach to marketing in 2025—and why more founders should do the same. After being shadow banned on social media for speaking out about […]

Learn the 3 irrefutable laws of e-commerce growth from Susan Bradley—renowned mentor, founder of The Social Sales Girls, and host of the Ecommerce Roadmap Podcast. If you’re tired of tweaking your website or cutting prices just to make a sale, this conversation is your mindset reframe. Susan shares hard-won strategies from working with hundreds of […]