What would it take for you to do so that journalists will finally notice your small business? What steps do you need to take to feature your product on that famous gift guide? Is it a compelling background story? A catchy subject line? Or do you need to send samples of your product? You might […]

Between all the noise of PR, you’ll find thousands of companies and business owners distributing fresh press releases every day and everywhere! Everyone is trying to attract the media outlets’ attention through press releases on newswires, social media, and even extravagant conferences. If you closely look at these official statements, you’ll find there are press […]

Many people say, “Experience is the best teacher,” but I would like to disagree. Here’s why: Let’s face it—experience alone is never enough.  You may be the founder of several business startups but never got to let these enterprises flourish. You may also have been reaching out to media outlets so that more people will […]

What destroys most PR dreams and plans before they even take off? The quick answer is self-limiting beliefs. Often, these limiting beliefs come in mental whispers like, “I don’t have a college degree,” “I’m too young to charge that rate,” or “Nobody will listen to my message because I’m a woman!” These self-doubts come so […]

Do cold pitches result in colder shoulders and colder replies?   More often than not, the answer would be a resounding yes to that question. And you might feel that way because cold pitching takes massive efforts to present yourself and your business before journalists without a guarantee of getting a ‘yes,’ ‘not now,’ or ‘maybe.’ […]

Do you feel desperate to make a pitch for your business now? Or do you sense that you are running out of PR opportunities to share your message? You’ve been pitching for some time now, hoping to land that top-tier media interview or get published in well-reputed magazines. Yet, despite all your efforts, getting that […]

It’s that time of the year again—spring and summer! If you’re a business owner or an entrepreneur, this only means that you should have more reasons to do PR in these seasons. From graduation to physical fitness to skincare, there’s an abundance of inspiration that you can draw from. Nearly everyone’s taking advantage of all […]

There are many elements that go into the quality of a press release, but the most important is that it’s well written. It’s not enough to just write up a press release and send it out into the world. Sure, you can write about the latest trends, but what good is it if it doesn’t […]

Press releases are a great way to get your company in the news. But what makes them so special?  Why would businesses spend so much time, money, and energy crafting a 500-word statement just to announce something? Finally, why are some press releases more ‘attractive’ and ‘attention-grabbing’ than others? In this digital age, press releases […]

If there’s one benefit you should go after with social media, it has got to be your power to connect! Connecting through social media is not merely about sending DMs to random people or sharing an article. It’s not even just about personal expression or gratification.  When you put PR into this context, social media […]