Do cold pitches result in colder shoulders and colder replies?   More often than not, the answer would be a resounding yes to that question. And you might feel that way because cold pitching takes massive efforts to present yourself and your business before journalists without a guarantee of getting a ‘yes,’ ‘not now,’ or ‘maybe.’ […]

Do you feel desperate to make a pitch for your business now? Or do you sense that you are running out of PR opportunities to share your message? You’ve been pitching for some time now, hoping to land that top-tier media interview or get published in well-reputed magazines. Yet, despite all your efforts, getting that […]

It’s that time of the year again—spring and summer! If you’re a business owner or an entrepreneur, this only means that you should have more reasons to do PR in these seasons. From graduation to physical fitness to skincare, there’s an abundance of inspiration that you can draw from. Nearly everyone’s taking advantage of all […]

There are many elements that go into the quality of a press release, but the most important is that it’s well written. It’s not enough to just write up a press release and send it out into the world. Sure, you can write about the latest trends, but what good is it if it doesn’t […]

Press releases are a great way to get your company in the news. But what makes them so special?  Why would businesses spend so much time, money, and energy crafting a 500-word statement just to announce something? Finally, why are some press releases more ‘attractive’ and ‘attention-grabbing’ than others? In this digital age, press releases […]

If there’s one benefit you should go after with social media, it has got to be your power to connect! Connecting through social media is not merely about sending DMs to random people or sharing an article. It’s not even just about personal expression or gratification.  When you put PR into this context, social media […]

Once upon a time, it was ‘okay’ for businesses not to do much PR. The customers will come to you anyway.  Once upon a time, it was also considered ‘acceptable’ to pitch before journalists the same way you were selling a product. Indeed, gone are the days when you can afford to begin your story […]

Pitching yourself, your service, or your product requires a lot of confidence and work. Sometimes, you may even need some stroke of luck. On most days, though, you’ll find that all you need is the right mindset and the right amount of consistency to pitch your business. Well, that may not sound extravagant or exciting […]

What does it really take to pitch yourself or your business before journalists? If you’re a business owner or entrepreneur who’s either serious or still doubtful about PR, you’ll most likely have more questions than answers, at least for now. One of the most pressing reservations you may have concerns how you exactly present your […]

As a business founder or entrepreneur, getting publicity should be one of your top priorities!  Publicity drives customers to your business, and you can’t afford to be invisible in this digital age when competition is tight. That’s why connecting and pitching with the people who can feature you is critical. If you’ve been closely following […]