All endings are just new beginnings. That’s why the end and the beginning of a year are two sides of the same PR coin.  In business terms, the end of Q4 signifies more than just facing the end of the year. It also means looking ahead to Q1 and the rest of next year. But […]

How do business founders succeed in their PR journey even if… …they lack experience? …they are introverts? …they are pitching journalists for the first time? The quick answer may surprise you!  So, allow me to be the one to tell you that the most straightforward answer I have doesn’t involve rocket science or require a […]

Seeing the worst in something is not always totally wrong. Sometimes, the best and most straightforward way to learn is by seeing examples that don’t work. It gives you the necessary reality check. This is particularly true when you discover the process of crafting pitches that could help you land PR features. It’s easy to […]

Is there room for small and bootstrapping businesses to get featured on the gift guides and product lists? What odds publishers will include your products in those highly coveted lists, especially if you compete against the big players? At the onset, it seems discouraging to think that you have little to no chance of reaching […]

Can small businesses really change the world?  Like most entrepreneurs, you have a deeper reason why you wanted to do business in the first place. For some, their businesses started as a hobby. Others considered starting their business because they saw an opportunity to help people. Early on, it’s easy to doubt if your products […]

What’s the best way to make your target customers finally purchase your product? Do you publish it on your website? Post on your social media accounts? Perhaps, you might have already considered going into retail. Finally, how can you really be of service to people through your products? As business founders of products, these are […]

“Are the results you show for real?”  “Is there some magic formula that gets your students featured on top media outlets?” These are some of the most frequently asked questions I get from everyone trying to take their small business to the next level. And my quick answers for their FAQs are Yes and No. […]

Nothing scares most first-time business founders than starting the business process. On one end, you foresee the realizations of your plans. On the flip side, you also think of the worst-case scenarios, which are enough to make you doubt your capacity and your business. Unfortunately, the fears do not just stop there.  Everything else turns […]

Your service-based business is only as good as your PR efforts! But why is that so? Look—you may have been certified as the ‘most skilled service provider’ in your industry, but if most people don’t see it that way, will they even come to you? Most importantly, if you can’t position yourself in the market […]

Gift guides—they’re everywhere during the holiday season!  In published magazines and web articles, businesses showcase their products through these promotional tools because that’s what gift guides are best known for. They let you highlight your products, inspire your customers, and make people remember you. But getting your products featured on holiday gift guides is an […]