Success isn’t one size fits all. However, as business owners and entrepreneurs, it’s safe to say that success often lies behind the risks we take. Risk-taking and facing our fears is a natural part of entrepreneurship. But how often do we follow through on the things we fear? And what possibilities do we unlock when […]

Let’s cut right to the chase – as an early-stage founder, you have lots of questions. Some of the biggest ones being: How will people find me, know me, like me, and trust me? My quick and easy answer? Pitch yourself for press and media placements! Not only is it a quick way to build […]

There are 464.7 million podcast listeners globally. That number is only predicted to increase 504.9 million by 2024. So if you’re not pitching for guest appearances on your favorite shows, you’re snoozing on a huge opportunity. Whether you’re a product-based business or a service provider, podcast interviews are an incredibly powerful tool when it comes […]

Credibility – it’s one of those hot-button buzzwords, especially in the modern day of business and entrepreneurship. However, it’s important, but only if you know exactly how to communicate it correctly. Enter Heather Sager – a powerhouse of an entrepreneur, mom, badass woman, and personal friend. I often refer to her as the expert speaking […]

I talk a lot about pitching, how to stand out, and how to unlock an abundance of opportunities. First, through crafting an attention-grabbing pitch that’ll stand out from the overcrowded ocean that is a journalist’s inbox. Second, by getting that “yes” from a journalist and earning media features and press coverage. But it’s one thing […]

Ever wondered how businesses get that coveted spot on a gift guide in Vogue? Or maybe it’s that spotlight on Good Morning America? It all starts with a conversation with a journalist. But where do you even begin? How do you even FIND the right journalist? And WHAT do you say when you do? In […]

You’re in for a treat today because… I’m taking you into our monthly VIP mastermind-style call. The same one my PR Starter Pack community members attend every month to get coached through their pitches, form relationships with journalists, be a part of a community of entrepreneurs making a difference, and get any PR questions you […]

Make a quick Google search, and you’ll be immediately met with hundreds of pages giving you advice about your searched topic. In this day and age, standing out from the noise and getting your business the attention it deserves is a huge and time-consuming undertaking. And the key to fast-tracking and bypassing the years of […]

Reaching out and pitching for press coverage, media features, and podcast appearances is a money-making activity. So much so that I’d consider it a $10,000/hr skill. Why? Because it… Amplifies your voice, your brand, and your business more than any social media hack or engagement method could Builds credibility, authority, and trustworthiness (making your audience’s […]

Repeat after me: PR is NOT a seasonal opportunity. Regardless of industry, expertise, or product – your story deserves to be told in every season, every single year. And if you’re a business owner or entrepreneur with a seasonal product or offer, you’re not going to want to miss this episode. Because it’s time to […]