Your pitch is only as good as your email subject line! No matter what’s inside the body of your pitch and how good it may be, journalists will judge you by your subject lines. If you want to give yourself a shot at having your pitch recognized, you have to put the effort into optimizing […]

What’s the PR secret to landing that media feature you’ve always aspired for? Hint—it does not involve rocket science or complicated marketing activities. Don’t be surprised! Many small business founders still overlook this critical aspect of their enterprise. That’s because when they pitch before journalists or get on a podcast, they’re all too concerned about […]

Is it possible to sell without actually selling?  Can you really grow a business by putting people over profits? These are just a few questions that are a part of any business founder’s PR journey and growth. Business founders frequently face this challenge since most of us have been conditioned to sell our products or […]

Forget the resume-like pitch, the fluffy statements, or even marketing yourself. All those traditional PR tactics give journalists more reasons to send your pitch straight to the trash. Because let’s face it—we’ve all been forced into believing that only third-party agencies can pitch journalists on your behalf and that pitching should be all about you. […]

Everyone loves a good story. Well-told stories help you captivate people’s attention and connect you with anyone.  This is why successful businesses use stories.  The reason is simple—stories sell. Nothing appeals to human emotions better than tales that relate to the customer experience. That’s just one of the many reasons why you should strive to […]

What was news a few years ago is now the norm, and norms change over time. A few years ago, social media marketing was in the headlines; today it is a standard practice leveraged by every business. The social media algorithms, the availability of journalists, and the market’s attitude towards journalism—they all change. No doubt, […]

Do you still find it challenging to pitch and follow up with journalists? Well, you’re not alone. Pitching and following up can be a  tricky business. It’s no wonder why many small business founders give up when no one responds to their pitches. Some would choose to pay for agencies to do the pitching instead. […]

Can I be open and honest with you about my journey? It’s the last episode of an eventful year for me and the Small Business PR Podcast. So why not even be more intimate this time? I’ve always strived to make every episode unique and relevant for all business founders. You’ve heard it all from […]

Everyone is obsessed with selling their products and services. They use all sorts of marketing gimmicks. Worse, they overpromise but don’t deliver. However, most of these flaws need to be addressed in the business founder’s marketing language details. Unfortunately, similar marketing practices like these have become ‘prevailing standards.’ If this is the case, then does […]

“What does it take for top-tier journalists to finally notice me?” That’s a question most small business founders, like you, frequently ask. You’ve pitched a thousand times. But still, what you often receive from journalists are rejections or unresponsiveness. This only means that something needs to change. However, that change requires more than some modifying […]