“Are the results you show for real?”  “Is there some magic formula that gets your students featured on top media outlets?” These are some of the most frequently asked questions I get from everyone trying to take their small business to the next level. And my quick answers for their FAQs are Yes and No. […]

Nothing scares most first-time business founders than starting the business process. On one end, you foresee the realizations of your plans. On the flip side, you also think of the worst-case scenarios, which are enough to make you doubt your capacity and your business. Unfortunately, the fears do not just stop there.  Everything else turns […]

Your service-based business is only as good as your PR efforts! But why is that so? Look—you may have been certified as the ‘most skilled service provider’ in your industry, but if most people don’t see it that way, will they even come to you? Most importantly, if you can’t position yourself in the market […]

Gift guides—they’re everywhere during the holiday season!  In published magazines and web articles, businesses showcase their products through these promotional tools because that’s what gift guides are best known for. They let you highlight your products, inspire your customers, and make people remember you. But getting your products featured on holiday gift guides is an […]

Have you ever wondered how to get your product or service into one of those coveted gift guides or best product lists? As a business founder, you definitely want to answer this question if you’re going to zoom ahead of all the holiday competition and craze.  Landing a media feature in any gift guide or […]

The holidays are here! It’s the frenzied time of the year for your business, and what does this mean for your products this holiday season?  There’s a tight competition to be featured on gift guides. Everyone’s trying to capture the market’s attention, and some have even prepared as early as the start of the year. […]

What would it take for you to do so that journalists will finally notice your small business? What steps do you need to take to feature your product on that famous gift guide? Is it a compelling background story? A catchy subject line? Or do you need to send samples of your product? You might […]

Between all the noise of PR, you’ll find thousands of companies and business owners distributing fresh press releases every day and everywhere! Everyone is trying to attract the media outlets’ attention through press releases on newswires, social media, and even extravagant conferences. If you closely look at these official statements, you’ll find there are press […]

Many people say, “Experience is the best teacher,” but I would like to disagree. Here’s why: Let’s face it—experience alone is never enough.  You may be the founder of several business startups but never got to let these enterprises flourish. You may also have been reaching out to media outlets so that more people will […]

What destroys most PR dreams and plans before they even take off? The quick answer is self-limiting beliefs. Often, these limiting beliefs come in mental whispers like, “I don’t have a college degree,” “I’m too young to charge that rate,” or “Nobody will listen to my message because I’m a woman!” These self-doubts come so […]