Is it possible to sell without actually selling?  Can you really grow a business by putting people over profits? These are just a few questions that are a part of any business founder’s PR journey and growth. Business founders frequently face this challenge since most of us have been conditioned to sell our products or […]

Forget the resume-like pitch, the fluffy statements, or even marketing yourself. All those traditional PR tactics give journalists more reasons to send your pitch straight to the trash. Because let’s face it—we’ve all been forced into believing that only third-party agencies can pitch journalists on your behalf and that pitching should be all about you. […]

Everyone loves a good story. Well-told stories help you captivate people’s attention and connect you with anyone.  This is why successful businesses use stories.  The reason is simple—stories sell. Nothing appeals to human emotions better than tales that relate to the customer experience. That’s just one of the many reasons why you should strive to […]

What was news a few years ago is now the norm, and norms change over time. A few years ago, social media marketing was in the headlines; today it is a standard practice leveraged by every business. The social media algorithms, the availability of journalists, and the market’s attitude towards journalism—they all change. No doubt, […]

Do you still find it challenging to pitch and follow up with journalists?  Well, you’re not alone. Pitching and following up can be a  tricky business. It’s no wonder why many small business founders give up when no one responds to their pitches. Some would choose to pay for agencies to do the pitching instead. […]

Can I be open and honest with you about my journey? It’s the last episode of an eventful year for me and the Small Business PR Podcast. So why not even be more intimate this time? I’ve always strived to make every episode unique and relevant for all business founders. You’ve heard it all from […]

Everyone is obsessed with selling their products and services. They use all sorts of marketing gimmicks. Worse, they overpromise but don’t deliver. However, most of these flaws need to be addressed in the business founder’s marketing language details. Unfortunately, similar marketing practices like these have become ‘prevailing standards.’ If this is the case, then does […]

“What does it take for top-tier journalists to finally notice me?” That’s a question most small business founders, like you, frequently ask.  You’ve pitched a thousand times. But still, what you often receive from journalists are rejections or unresponsiveness. This only means that something needs to change. However, that change requires more than some modifying […]

All endings are just new beginnings. That’s why the end and the beginning of a year are two sides of the same PR coin.  In business terms, the end of Q4 signifies more than just facing the end of the year. It also means looking ahead to Q1 and the rest of next year. But […]

How do business founders succeed in their PR journey even if… …they lack experience? …they are introverts? …they are pitching journalists for the first time? The quick answer may surprise you!  So, allow me to be the one to tell you that the most straightforward answer I have doesn’t involve rocket science or require a […]