Putting yourself out to the world to do PR can be a terrifying business. So terrifying can it be that all you might do is just wait for the ‘right time’ but not see any results. If you are still looking for confirmation from the universe whether you should start pitching your small business or […]

To communicate your brand to journalists and your target audience, you should include these 2 PR must-haves in every cold pitch you send. With that said, the two must-haves in your cold pitch you must lean on are specificity and relevance. Specificity and relevance are really tied together because these allow people to know what […]

Our business and our lives are manifestations of our inner landscape. We may not realize this at first. However, what we experience inside ourselves may hold us back from changing our narratives as entrepreneurs. Reaching the full potential of all our entrepreneurial activities and PR efforts means addressing those things that personally make us feel […]

PR and getting featured play a HUGE role in getting backlinks which helps SEO, so this is why it’s important to understand the role PR plays in increasing your discoverability. You may feel that SEO is too complicated or that it’s too late, but hear me out. PR and SEO are the ultimate “$10,000 an […]

Your small business’ success begins with your mindset. It does not solely rest with any technology, marketing gimmick, or PR agency. Rather, the success you desire with your business depends on the strength of your beliefs and your willingness to take the necessary actions. For many small business founders, however, that may be easier said […]

What’s the best way for you to land that sought-after TV feature? For many small business founders, getting featured on any TV show may seem an almost impossible task at first. Or at least, that’s what the big players of the PR game have been telling you. But if you have a story to tell […]

How do you turn a passion project into a fully recognizable small business that is seen, heard, and valued? Through organic, SEO-searchable, powerful PR features! But how can you possibly get the attention of journalists and their audience, given all the noise and competition out there? It seems discouraging because we’ve been told that the […]

Are you still hesitant to start with PR this year? Maybe, you already have a small business. However, you’re still stuck with the same beliefs and systems that are stopping you from getting the recognition you deserve. Well, my friend, I’m here to tell you that it’s time to go bold right now. And that […]

Your pitch is only as good as your email subject line! No matter what’s inside the body of your pitch and how good it may be, journalists will judge you by your subject lines. If you want to give yourself a shot at having your pitch recognized, you have to put the effort into optimizing […]

What’s the PR secret to landing that media feature you’ve always aspired for? Hint—it does not involve rocket science or complicated marketing activities. Don’t be surprised! Many small business founders still overlook this critical aspect of their enterprise. That’s because when they pitch before journalists or get on a podcast, they’re all too concerned about […]