Your small business’ success begins with your mindset.  It does not solely rest with any technology, marketing gimmick, or PR agency.  Rather, the success you desire with your business depends on the strength of your beliefs and your willingness to take the necessary actions.  For many small business founders, however, that may be easier said […]

What’s the best way for you to land that sought-after TV feature? For many small business founders, getting featured on any TV show may seem an almost impossible task at first. Or at least, that’s what the big players of the PR game have been telling you. But if you have a story to tell […]

How do you turn a passion project into a fully recognizable small business that is seen, heard, and valued? Through organic, SEO-searchable, powerful PR features! But how can you possibly get the attention of journalists and their audience, given all the noise and competition out there? It seems discouraging because we’ve been told that the […]

Are you still hesitant to start with PR this year? Maybe, you already have a small business. However, you’re still stuck with the same beliefs and systems that are stopping you from getting the recognition you deserve. Well, my friend, I’m here to tell you that it’s time to go bold right now. And that […]

Your pitch is only as good as your email subject line! No matter what’s inside the body of your pitch and how good it may be, journalists will judge you by your subject lines. If you want to give yourself a shot at having your pitch recognized, you have to put the effort into optimizing […]

What’s the PR secret to landing that media feature you’ve always aspired for? Hint—it does not involve rocket science or complicated marketing activities. Don’t be surprised! Many small business founders still overlook this critical aspect of their enterprise. That’s because when they pitch before journalists or get on a podcast, they’re all too concerned about […]

Is it possible to sell without actually selling?  Can you really grow a business by putting people over profits? These are just a few questions that are a part of any business founder’s PR journey and growth. Business founders frequently face this challenge since most of us have been conditioned to sell our products or […]

Forget the resume-like pitch, the fluffy statements, or even marketing yourself. All those traditional PR tactics give journalists more reasons to send your pitch straight to the trash. Because let’s face it—we’ve all been forced into believing that only third-party agencies can pitch journalists on your behalf and that pitching should be all about you. […]

Everyone loves a good story. Well-told stories help you captivate people’s attention and connect you with anyone.  This is why successful businesses use stories.  The reason is simple—stories sell. Nothing appeals to human emotions better than tales that relate to the customer experience. That’s just one of the many reasons why you should strive to […]

What was news a few years ago is now the norm, and norms change over time. A few years ago, social media marketing was in the headlines; today it is a standard practice leveraged by every business. The social media algorithms, the availability of journalists, and the market’s attitude towards journalism—they all change. No doubt, […]