I talk a lot about pitching, how to stand out, and how to unlock an abundance of opportunities. First, through crafting an attention-grabbing pitch that’ll stand out from the overcrowded ocean that is a journalist’s inbox. Second, by getting that “yes” from a journalist and earning media features and press coverage. But it’s one thing […]

Ever wondered how businesses get that coveted spot on a gift guide in Vogue? Or maybe it’s that spotlight on Good Morning America? It all starts with a conversation with a journalist. But where do you even begin? How do you even FIND the right journalist? And WHAT do you say when you do? In […]

You’re in for a treat today because… I’m taking you into our monthly VIP mastermind-style call. The same one my PR Starter Pack community members attend every month to get coached through their pitches, form relationships with journalists, be a part of a community of entrepreneurs making a difference, and get any PR questions you […]

Make a quick Google search, and you’ll be immediately met with hundreds of pages giving you advice about your searched topic. In this day and age, standing out from the noise and getting your business the attention it deserves is a huge and time-consuming undertaking. And the key to fast-tracking and bypassing the years of […]

Reaching out and pitching for press coverage, media features, and podcast appearances is a money-making activity. So much so that I’d consider it a $10,000/hr skill. Why? Because it… Amplifies your voice, your brand, and your business more than any social media hack or engagement method could Builds credibility, authority, and trustworthiness (making your audience’s […]

Repeat after me: PR is NOT a seasonal opportunity. Regardless of industry, expertise, or product – your story deserves to be told in every season, every single year. And if you’re a business owner or entrepreneur with a seasonal product or offer, you’re not going to want to miss this episode. Because it’s time to […]

The painful truth? This world is designed to keep women of color small. This is why I’m incredibly driven to shine the spotlight on women of color making real, powerful, and proven impact on the world. Because PR is all about amplifying your mission, your voice, and YOU. But before PR can lift you up […]

So much of business is accepted as the norm simply because it’s always been that way. Regardless of the harm these norms cause.What happens when we reject bro-marketing and choose another path? I’m proof that we can grow our businesses from a place of ethical marketing instead of mystery and manipulation. We have so many […]

Your biggest PR outreach questions shouldn’t stop your small business from getting heard, seen, and valued. Whatever query or doubt you may have about PR, trust me, they all have their corresponding answers. And the best thing you can do right now is to shift your mindset into focusing on the untraditional yet proven strategies […]

Small business founders, it’s time to say goodbye to being gross with your marketing and welcome empowered and clear messaging when doing PR and marketing. I know you’ve seen the unethical sides of toxic marketing.  There’s fake scarcity, impersonal urgency, and all sorts of gimmicks. That’s because these manipulative practices have been so ingrained in […]