Reaching out and pitching for press coverage, media features, and podcast appearances is a money-making activity. So much so that I’d consider it a $10,000/hr skill. Why? Because it… Amplifies your voice, your brand, and your business more than any social media hack or engagement method could Builds credibility, authority, and trustworthiness (making your audience’s […]

Repeat after me: PR is NOT a seasonal opportunity. Regardless of industry, expertise, or product – your story deserves to be told in every season, every single year.  And if you’re a business owner or entrepreneur with a seasonal product or offer, you’re not going to want to miss this episode. Because it’s time to […]

The painful truth? This world is designed to keep women of color small. This is why I’m incredibly driven to shine the spotlight on women of color making real, powerful, and proven impact on the world. Because PR is all about amplifying your mission, your voice, and YOU. But before PR can lift you up […]

So much of business is accepted as the norm simply because it’s always been that way. Regardless of the harm these norms cause.What happens when we reject bro-marketing and choose another path? I’m proof that we can grow our businesses from a place of ethical marketing instead of mystery and manipulation. We have so many […]

Your biggest PR outreach questions shouldn’t stop your small business from getting heard, seen, and valued. Whatever query or doubt you may have about PR, trust me, they all have their corresponding answers. And the best thing you can do right now is to shift your mindset into focusing on the untraditional yet proven strategies […]

Small business founders, it’s time to say goodbye to being gross with your marketing and welcome empowered and clear messaging when doing PR and marketing.   I know you’ve seen the unethical sides of toxic marketing.  There’s fake scarcity, impersonal urgency, and all sorts of gimmicks. That’s because these manipulative practices have been so ingrained in […]

Putting yourself out to the world to do PR can be a terrifying business.  So terrifying can it be that all you might do is just wait for the ‘right time’ but not see any results. If you are still looking for confirmation from the universe whether you should start pitching your small business or […]

To communicate your brand to journalists and your target audience, you should include these 2 PR must-haves in every cold pitch you send. With that said, the two must-haves in your cold pitch you must lean on are specificity and relevance. Specificity and relevance are really tied together because these allow people to know what […]

Our business and our lives are manifestations of our inner landscape. We may not realize this at first. However, what we experience inside ourselves may hold us back from changing our narratives as entrepreneurs. Reaching the full potential of all our entrepreneurial activities and PR efforts means addressing those things that personally make us feel […]

PR and getting featured play a HUGE role in getting backlinks which helps SEO, so this is why it’s important to understand the role PR plays in increasing your discoverability. You may feel that SEO is too complicated or that it’s too late, but hear me out. PR and SEO are the ultimate “$10,000 an […]