Whether you’re an early-stage founder or not, if you haven’t done PR already, it’s something you should consider doing. And coincidentally, now is the best time to do it. But there is a required relationship-building when it comes to public relations, so the earlier you start, the sooner you get to share your story with the world, even if you think your product isn’t such a big deal.

Gloria Chou says to overcome your fear of rejection, you need to give yourself permission to offer your product to the media and show how you’re contributing to the world. Because in the long run, earned media will put you online for decades as opposed to pay-per-click advertising that goes away in just a few clicks. So how can you leverage PR today?

Join Stephanie Sims and Gloria Chou of Gloria Chou PR on this episode of What’s Your Ask Podcast as they discuss how PR works and how you can use it for your company’s advantage. They also talk about why companies need to look into how they do public relations and the common mistakes early-stage founders make when they first approach the media. Stay tuned.

Building your perceived value by leveraging the most powerful PR skills will not only allow you to reduce your marketing spend, it will save your runway and your business. PR doesn’t have to be expensive-it’s about knowing how to take the strategic steps to make sure your every move has maximum impact so you can seize the best opportunities in front of you. Listen to the podcast snippet below for more:

The KEY to getting in the press is knowing what editors want: they want a good pitch, not a product brochure in email form. In order to stop paying for users, break free from PPC, and save your runway, you need to know how to get featured in the press—the only free and sustainable way to get traffic and build credibility that lasts.

PR is often said to be more powerful and enduring than marketing efforts, so to give you some much-needed optimism, here are 3 steps to doing a “PR Check-In”.

Although PR may seem like a challenge in the early stages, I have found that there are 5 key strategies startups should incorporate ASAP to get ahead. These are completely free and actionable steps you can take today to get featured and elevate your brand presence.

Remember your mission: to help share information that helps people better understand your industry.

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