With the upcoming ban on third-party tracking and cookies, learning how to gain trust with your audience by positioning yourself as a thought leader is more critical than ever. Since this will cause business owners to be unable to track their customers, they must become confident in their brand and business to succeed through all new challenges coming their way.

Sandy Lin is an influencer, TEDx Speaker, and Business Woman who took her social media following from 0-350k across Instagram and TikTok.

Some of Sandy’s Tips To Build A Community:

1. Get your niche down

2. Be very specific, then go off from there

3. Build trust before selling them anything

As entrepreneurs, it is so important to learn to just go for it because opportunities are everywhere.

Published author, multiple strategist, and founder Khrys Vaughan has been featured in a TV Interview, CEO Blog Nation, Authority Magazine, Thrive Global, and Ticker News Australia with more opportunities coming her way all through the media platform HARO.

What HARO Can Do:

1. Great resource → see what’s trending and get insights on current events that you might not have been aware of.

2. Read stories that you might be able to use for research for your own business.

3. Introduce you to solutions that you may need.

Although the fear of public speaking consumes 25% of the United States population, everybody has a story to tell, as everyone has a unique view on a topic, says veteran TedX speaking coach Kymberlee Weil. Her methods enforce the idea that the stories you tell matter, so if you do the work and prepare, you will succeed.

⬇

Quick Storytelling Tips By Kimberlee

1. Prepare with sticky notes and write down all of your thoughts.

2. Be playful in your rehearsal and practice your speech in different ways.

3. You only need one lesson to come out of a story.

4. Tell the story you would want to hear.

5. Dare to be different and dare to do things a little less conventional, that’s what will get people’s attention.

“You are your own industry expert”, Ada says when speaking of her Ada Lip Beauty Brand that was just featured on the FRONT PAGE of Cosmopolitan (34 million views) AND on their instagram (3.4 million followers).

Pitching to journalists or magazines can be a very scary and personal thing because nobody knows your product or business like you do. And, rejection can be hurtful. Ada still doesn’t have an email list and she has 100 followers on Instagram. Now she has gained insight and experience–that lead her to press, visibility, and unparalleled industry credibility. Most importantly, it gave her the confidence to know that she is doing much more than selling lipsticks.

Are you confident in your PR strategy? Do you know how to pitch your business well?

Gloria Chou is joining me on the podcast to break down her simple 3-step method for getting PR for your business.

Gloria is a diplomat-turned-PR coach helping small businesses 10x their visibility and influence without ads or agencies. From cold calling hundreds of newsrooms and hacking her own PR without any agency experience or industry contacts, Gloria developed the world’s first PR pitching framework that’s helped founders gain over 1 billion organic views across top-tier outlets in nearly every industry.

How to cold email and pitch ANYONE, especially EDITORS so you can land press!

Be your own PR hero with my winning CPR pitching method.

After working with Gloria, I got featured by Fast Company by literally copy and pasting the pitches she wrote for us—and we are not yet launched or funded! This has exponentially grown our business by not only getting us continued press, but keynote speaking opportunities and meetings with investors and VIPs who would otherwise not respond to us. I recommend every founder looking to rapidly grow their presence to have Gloria transform your product into a press-worthy story using her winning framework (it’s genius!) and writing out your pitch —one that editors actually want to see.

You’re a magician Gloria and I’m so grateful I found you before paying a PR agency because I was SERIOUSLY considering it.

I got a response from Women’s Health, BET, and Instyle who then connected me with SHAPE just with the pitch you wrote me. I literally copied and pasted it into Instagram DM with the media contact list you provided!! And I haven’t even started my email outreach yet.

As a Founder and former CMO, having Gloria’s expertise is exactly what we needed as an early-stage startup. We’re just not going to spend $10k/month on traditional PR agency retainers right now.

This VIP package is a fraction of the price of an agency, led to press features in Forbes, Inc., LinkedIn News, and BizJournal within just months of starting my company. Gloria re-framed our message and story—beyond the surface level product pitch, to position the brand as a thought leader within the industry—and gave us a tailor made list of editors to reach out to. I now have keynote speaking opportunities and meetings with industry leaders lined up for months.

Step #1 of a successful PR effort: building a list of journalists covering your field.

Without knowing who is covering your field and writing about stories relating to YOUR product, you will never be able to be a successful PR journey to get featured.

HARO is one of the most popular free tools to find journalists’ inquiries and in this detailed video training walk-through (less than 5min), I show you exactly HOW to win at HARO so you can increase your chances of getting a response.

Remember, you are competing with over 800,000 founders and others on the platform, so knowing when and HOW to answer on this platform can make or break your pitching strategy.