It often takes just one contact in the media to change everything. The caveat being that you must provide value. You must be a reliable source, that’s knowledgeable, with a service-first mentality. By going into any media relationship with this approach, it demonstrates your worth while making it clear that you’re not out to simply […]

In this episode I’m revealing the 4 golden rules of getting PR for your business. In order to level up and truly master pitching, you need to have a deep understanding of these 4 things. This Episode also includes:  How to be of service to a journalist Podcast pitch tips from pro hosts and common […]

Have you ever wondered what happens to all the emails that you’re sending to journalists? Are they actually reading them? How do you follow up? These are all questions we’re answering in this episode with Entrepreneurship Reporter Jennifer Ortakales Dawkins. We talk a lot over here on the Small Business PR podcast about how to […]

How do you make sure your voice is being heard as a small business entering into a huge industry? That’s the question that our guest, Leeanna Gantt, is helping us answer in this episode. Leeanna created an innovative product based on her own lived experience and then got that product into magazines and onto shelves […]

Is it possible to land big press opportunities without a huge budget or industry connections? You know what I think, but let’s hear from someone else who has experience with this. Makeba Lloyd is sharing how she was able to organically land press opportunities with Refinery29, Buzzfeed, Bustle, ZoeReport, and more. If you have questions […]

Is work taking over your schedule? Do you wish that you could get more done in less time? Neill Williams is a life coach who specializes in time management, and she’s here to share some of her best advice on how to manage your time. We’re talking about fears and objections that we have about […]

Do you know the best story angles to pitch and get featured? This episode is not one to miss because I’m breaking down the top 10 story angles anyone can pitch all year round to get their business featured in the media for free. Whether or not you have a website, following, or viable product, […]

Which marketing strategy should you try next? Our guest on this episode, Zach Spuckler, has tried them all, and he’s here to tell us what he’s learned. There are a lot of marketing strategies out there and it can be hard to know which ones to try, especially when you’re just starting out and you […]

Do you want to know the best PR tools on the market? I’ve got you covered. I’m all about sharing the best tools to help you land media, whether they’re to help you connect with journalists, monitor your PR efforts, or research what’s trending.  I’ve handpicked the best tools that you need to be using, […]

What’s the first question that you would ask your favorite female business owner? In this episode, I’m chatting with Doone Roisin about what we can learn from other female business owners with amazing products. Doone is sharing some of her best advice on how to market your product and build a brand. She’s learned these […]