Press releases are a great way to get your company in the news. But what makes them so special? Why would businesses spend so much time, money, and energy crafting a 500-word statement just to announce something? Finally, why are some press releases more ‘attractive’ and ‘attention-grabbing’ than others? In this digital age, press releases […]

If there’s one benefit you should go after with social media, it has got to be your power to connect! Connecting through social media is not merely about sending DMs to random people or sharing an article. It’s not even just about personal expression or gratification. When you put PR into this context, social media […]

Once upon a time, it was ‘okay’ for businesses not to do much PR. The customers will come to you anyway.  Once upon a time, it was also considered ‘acceptable’ to pitch before journalists the same way you were selling a product. Indeed, gone are the days when you can afford to begin your story […]

Pitching yourself, your service, or your product requires a lot of confidence and work. Sometimes, you may even need some stroke of luck. On most days, though, you’ll find that all you need is the right mindset and the right amount of consistency to pitch your business. Well, that may not sound extravagant or exciting […]

What does it really take to pitch yourself or your business before journalists? If you’re a business owner or entrepreneur who’s either serious or still doubtful about PR, you’ll most likely have more questions than answers, at least for now. One of the most pressing reservations you may have concerns how you exactly present your […]

As a business founder or entrepreneur, getting publicity should be one of your top priorities!  Publicity drives customers to your business, and you can’t afford to be invisible in this digital age when competition is tight. That’s why connecting and pitching with the people who can feature you is critical. If you’ve been closely following […]

Writing your dream book is possible! Publishing that book may be challenging, but it is not entirely out of reach. However, getting your book noticed and purchased by the public is an entirely different story. There are far better ways to publicize your book than displaying your manuscript on the bookstore’s shelf and hoping people […]

Beauty editors are a tough crowd to please. They possess in-depth knowledge of the industry and trends, so impressing them can be quite difficult. That’s why when you do get their attention (which is much harder than you’d think), you better have your game face on. People that work in the beauty industry are incredibly […]

Your pitch is ready. You’re about to press that send button… Make sure you have your ducks in a row first!  In this episode, I’m sharing the five things you need to make sure you have correct before you send your pitch out into the world. First things first, start with the obvious. No misspellings, […]

In an age where most things are just a Google search away, it’s tough to stand out from the noise and get your business the attention it deserves. That’s why, when you have something truly newsworthy to share, getting coverage in top-tier publications is the key. But how do you get your foot in the […]