Last month, I hosted a 2-hour live workshop/monthly training call for our PR Starter Pack members where we discussed:

Exclusive insights on the 2022 State of the Media and Journalism from Cision and what’s changing about PR

• Insider tips on how to follow up and collaborate with journalists

• Last minute gift guide pitching tips + examples

• How to use HARO

• What is a “good” open rate and DM follow-up cadence?

• Pitch feedback from InStyle Shopping Editor Emily Cieslak who shows us REAL emails she gets in her inbox (!!) + introducing her to our PR Starter Pack members!

and more!

On last month’s PR Starter Pack member calls, I revealed that these words were cliche and should be ❌ avoided as they are not specific or valuable enough to pitch⬇️

Do you still find it challenging to pitch and follow up with journalists? Well, you’re not alone. Pitching and following up can be a  tricky business. It’s no wonder why many small business founders give up when no one responds to their pitches. Some would choose to pay for agencies to do the pitching instead. […]

Can I be open and honest with you about my journey? It’s the last episode of an eventful year for me and the Small Business PR Podcast. So why not even be more intimate this time? I’ve always strived to make every episode unique and relevant for all business founders. You’ve heard it all from […]

Everyone is obsessed with selling their products and services. They use all sorts of marketing gimmicks. Worse, they overpromise but don’t deliver. However, most of these flaws need to be addressed in the business founder’s marketing language details. Unfortunately, similar marketing practices like these have become ‘prevailing standards.’ If this is the case, then does […]

–> They say that your life is determined by the quality of the questions you ask, so instead of asking, “in which ways do I not belong, or don’t feel accepted, or good enough?” I challenge you to ask better questions that can make you feel connected and expanded. 

Questions that tap deeper into yourself instead of being influenced by outside factors, such as: “How can my story invite someone else into my world and make them feel seen?”

By reframing a question, everything changes

So as we head into the 2 weeks remaining of this year, ask yourself: “How can I use my story, challenges, and vulnerabilities as a way to connect, elevate, and inspire, instead of keeping my small, stuck, and stagnant?”

This is a transformational question every member in our PR Starter Pack has asked to get featured and go bigger with their message, and I invite you to do the same.

“What does it take for top-tier journalists to finally notice me?” That’s a question most small business founders, like you, frequently ask. You’ve pitched a thousand times. But still, what you often receive from journalists are rejections or unresponsiveness. This only means that something needs to change. However, that change requires more than some modifying […]

Warning: Extremely unflattering and borderline graphic photo ahead)

We all have one of those sh*tty weeks.

That week was last week going into this week for me.

Before you draft your email, research the podcast to ensure you’re a good fit for its audience. Rating and reviewing the podcast gives you a better chance to stand out, Chou said.

“Just to go a step beyond will make you stand out above 95% of the other people,” Chou said.

She recommended not putting your name or your company’s name in the subject line — don’t make the email about yourself. Keep it concise and no longer than three paragraphs. Download software that tells you when people open your emails, and follow up a few days after you hit send.

All endings are just new beginnings. That’s why the end and the beginning of a year are two sides of the same PR coin.  In business terms, the end of Q4 signifies more than just facing the end of the year. It also means looking ahead to Q1 and the rest of next year. But […]

How do business founders succeed in their PR journey even if… …they lack experience? …they are introverts? …they are pitching journalists for the first time? The quick answer may surprise you! So, allow me to be the one to tell you that the most straightforward answer I have doesn’t involve rocket science or require a […]