On Monday 1/30, I was joined by 50+ founders, coaches, product makers, and entrepreneurs from every walk of life on a transformative 3-hour call for PR Starter Pack members where we:

What’s the PR secret to landing that media feature you’ve always aspired for? Hint—it does not involve rocket science or complicated marketing activities. Don’t be surprised! Many small business founders still overlook this critical aspect of their enterprise. That’s because when they pitch before journalists or get on a podcast, they’re all too concerned about […]

Is it possible to sell without actually selling? Can you really grow a business by putting people over profits? These are just a few questions that are a part of any business founder’s PR journey and growth. Business founders frequently face this challenge since most of us have been conditioned to sell our products or […]

Today, I got a message from someone who watched my PR Masterclass to learn how to cold pitch and grow her business organically.

We aren’t just here to get another set of “tools” or pay for a “framework” or even the next best strategy.

Tools and strategies come and go, and can be bought/copied/given/transferred. 

Forget the resume-like pitch, the fluffy statements, or even marketing yourself. All those traditional PR tactics give journalists more reasons to send your pitch straight to the trash. Because let’s face it—we’ve all been forced into believing that only third-party agencies can pitch journalists on your behalf and that pitching should be all about you. […]

The other day, I was doing a 1-1 pitch writing session for a PR Starter Pack member (btw,  our 2023 PR vision planning call is on 1/30th–are you joining?).

Everyone loves a good story. Well-told stories help you captivate people’s attention and connect you with anyone. This is why successful businesses use stories. The reason is simple—stories sell. Nothing appeals to human emotions better than tales that relate to the customer experience. That’s just one of the many reasons why you should strive to […]

What was news a few years ago is now the norm, and norms change over time. A few years ago, social media marketing was in the headlines; today it is a standard practice leveraged by every business. The social media algorithms, the availability of journalists, and the market’s attitude towards journalism—they all change. No doubt, […]

New years often floods us with so many emotions, goals, things we wish we did, things we regret we did, and things we already feel overwhelmed by knowing we ‘have to do’.