What a f*cking call: January 2023 PR Starter Pack member call was one for the books!
A Transformative Start to 2023
On Monday, January 30th, I had the honor of hosting a transformative 3-hour call with over 50 founders, coaches, product makers, and entrepreneurs. The energy was electric as we set the tone and vision for 2023.
Here’s what we covered:
Setting intentions for PR, social media, and marketing strategies.
Q1 pitching angles, including Valentine's Day and upcoming seasonal opportunities.
Tips for successful follow-ups, like using trending subject lines to stay relevant.
Insights from guest speaker Jude on his story bank framework to overcome writing blocks.
As the call stretched overtime, one thing became clear: 2023 is the year to stop hiding and start prioritizing visibility and growth.
Key Lessons from the Call
1. Focus on $10,000/hour Skills
Founders learned the importance of developing high-value skills like storytelling, pitching, and creating relevant messages rather than spending time on $10/hour tasks like making graphics or responding to emails.
2. Build Your Email List
With cookies and ad tracking phasing out in 2024, owning your first-party data is critical. Even a basic email sign-up form on your website can set the foundation for sustainable growth.
3. Leverage SEO and PR for Long-Term Growth
We discussed the power of guest podcasting and media features for building backlinks—an SEO strategy that agencies often charge thousands of dollars for.
4. Add Value Without Discounts
Discounts aren’t the only way to convert visitors into customers. We explored how newsletters, personalized quizzes, and creative follow-ups can offer immense value.
Celebrating Wins from PR Starter Pack Members
Natassia: After waiting 1.5 years to start pitching, she landed a major media feature for her product, Wonderlust: Mindful Intimacy Card Game. This placement reached millions of readers and boosted her visibility.
Dr. Greta: At 50+, she started PR for her golf coaching practice, launched a podcast, and even secured paid sponsorships. Follow her mission to make golf more inclusive on Instagram: @drgretagolf.
Kim: Since joining in August, Kim has landed 13 organic press features and has three more on the way. Her business, Read It and Eat Box, supports local food shelters. Check out her work on Instagram: @readitandeatbox.
What Makes the PR Starter Pack Community Special
Every call is a mix of training, mindset work, and live Q&A. Members share successful strategies, receive feedback on their pitches, and learn from each other’s wins.
Here’s what’s included in our calls:
Recordings and Transcriptions: Easily revisit any part of the call in our member portal.
Comprehensive Notes: A detailed Google Doc summarizing the agenda, key points, and questions.
Q&A Directory: An expanding database of member questions with exact minute markers for easy access.
Why This Work Matters
Our community is rewriting the narrative that we need to “wait our turn” to tell our stories. This mindset, often rooted in systemic oppression, keeps us small and quiet.
Together, we are:
Empowering each other to prioritize our voices.
Breaking free from the belief that others’ needs come before our own.
Decolonizing our minds and embracing a new path of shared visibility and growth.
What’s Next
Our February call will cover ChatGPT, AI tools, and insights from our 2023 survey of 15,000 small business owners. Don’t miss the live discussion and actionable takeaways!
💡 Join us for the February call: Learn More About the PR Starter Pack