In this episode of the Small Business PR Podcast, Gloria breaks down the biggest untapped opportunity for small business owners right now: using AI tools like Perplexity to get featured in media—and dominate AI search results—without hiring a PR agency. With traditional PR agencies charging thousands per month, Gloria shows founders a faster, more affordable […]

  In this solo episode of the Small Business PR Podcast, Gloria breaks down the three biggest myths about using AI—especially for small business owners, women of color, and entrepreneurs who don’t consider themselves “techie.” After being bombarded by “AI bro-marketers” and overcomplicated advice, Gloria reveals how she uses tools like ChatGPT, Perplexity, Claude, Canva, […]

AI shopping is here. Learn how PR and media mentions decide which brands ChatGPT recommends—and why earned media is the new SEO. In this episode of the Small Business PR Podcast, Gloria breaks down one of the biggest shifts happening in real time — AI-powered shopping inside ChatGPT — and what it means for small […]

In this episode of the Small Business PR Podcast, Gloria dives into one of the biggest shifts happening right now in online visibility—the rise of AI-powered search and shopping—and what it means for small business owners. Forget algorithms and paid ads. Gloria breaks down how organic earned media—like podcast features, gift guides, and backlinks from […]

ChatGPT now lets users shop directly inside the platform. Learn how AI chooses which products to recommend and how PR helps your brand show up in AI-powered shopping.

Not sure whether to hire a PR agency or DIY? This guide compares agency, DIY, and AI-powered PR so you can choose the best strategy for your small business.

There are five types of PR every small business should know. Learn which ones drive sales, build credibility, and help you get featured based on your business stage.

In this episode of the Small Business PR Podcast, I share why right now is the golden window of opportunity for small businesses to land press, boost SEO, and get discovered on AI search before the competition. We’re in what I call the holy trifecta—gift guide season, the rise of AI-driven product recommendations, and the […]

In this episode of the Small Business PR Podcast, I reveal why right now is the golden opportunity for small businesses to land major press—without hiring an expensive PR agency. We’re talking about gift guides, AI search visibility, and free PR tools that make pitching faster and easier than ever. If you’ve been waiting for […]

AI tools are changing PR fast. Learn how founders are using tools like ChatGPT and Perplexity to get featured quickly—and why the next six months are critical.