Still guessing that your customers are probably coming from Instagram? You’re not alone—and you might be missing critical insights that could transform your sales. In this value-packed episode, Gloria chats with Kelsey Silver, a licensed therapist turned data strategist, who specializes in making analytics feel empowering (not overwhelming). Kelsey breaks down how to track where […]

In this no-fluff, straight-talking episode of Small Business PR Podcast, host Gloria Chou sits down with seasoned ads expert and agency owner Zach Spuckler of Heart, Soul & Hustle to answer one of the most common (and costly) questions small business owners face: “Should I hire a marketing or ads agency—or do it myself?” With […]

When I finally found my person—my #1 advocate and support—something unexpected happened. For years after meeting my now-husband, I had recurring nightmares. Dreams of one of us dying before we could even make it to our Sicily wedding. These weren’t just random bad dreams. They were my brain’s way of screaming: No one deserves to […]

Want to get your product featured in Mother’s Day gift guides but don’t know how to pitch the media? In this episode, I break down proven PR strategies for small businesses to land free media coverage—no agency required. You’ll learn how to write a strong PR pitch, find the right journalists and editors, and position […]

Want to get featured in top publications without spending a fortune on PR? In this episode, I reveal the best free PR tools to help small businesses, startups, and product-based brands successfully pitch journalists, connect with editors, and land media coverage. Whether you’re launching a new product, preparing for holiday gift guides, or trying to […]

The Harm of Wealth-Obsessed, Tone-Deaf Business Advice in a World on Fire I might be labeled an “angry Asian lady” for this rant, but honestly? I need to get this off my chest. Because if there’s one thing I’ve learned about calling out BS in the online industry, it’s that someone has to say the […]

Want to grow your business without spending on ads? In this episode of Small Business PR, email strategist Liz Wilcox shares how she built a multi-six-figure business through organic PR, podcast guesting, and email list growth—all without a single ad dollar. If you’re a small business owner, digital product creator, or e-commerce brand looking for […]

In this solo episode of Small Business PR, host Gloria Chou reveals what it really takes to grow a business from zero to $1 million in revenue. If you’re a bootstrapped founder, a first-generation entrepreneur, or a founder of color navigating growth without a roadmap, this is the truth bomb you’ve been waiting for. Gloria […]

Hey future PR superstar! I just wrapped up our February PR coaching call, and I’m still buzzing with energy ✨ The insights shared, the wins celebrated, the real talk about PR challenges… it was EXACTLY why I do this work. And while I wish you could have been there live, I didn’t want you to […]

Are your product photos failing to convert casual scrollers into paying customers? In this episode, product photography expert Lyrik Fryer reveals must-know techniques for capturing attention, building brand trust, and showcasing your product’s value. Learn how to create high-converting product images that boost eCommerce sales, increase engagement, and drive conversions. Don’t miss these expert tips […]