Hey future PR superstar! I just wrapped up our February PR coaching call, and I’m still buzzing with energy ✨ The insights shared, the wins celebrated, the real talk about PR challenges… it was EXACTLY why I do this work. And while I wish you could have been there live, I didn’t want you to […]

Are your product photos failing to convert casual scrollers into paying customers? In this episode, product photography expert Lyrik Fryer reveals must-know techniques for capturing attention, building brand trust, and showcasing your product’s value. Learn how to create high-converting product images that boost eCommerce sales, increase engagement, and drive conversions. Don’t miss these expert tips […]

Email marketing is evolving fast in 2024—and if you’re not keeping up, your open rates, click-throughs, and revenue will suffer. In this value-packed episode, email strategist Michael Barber joins me to break down the exact strategies small business owners, marketers, and e-commerce brands need to boost performance and stay out of the spam folder. From […]

Week 3 in Mexico City and my soul is ALIVE. ✨ Between fresh papaya breakfasts, rebirth ceremonies under the full moon, and temazcal sweat lodges chanting gratitudes to our ancestors, I’m remembering what it means to truly take care of myself Last night was intense in the most beautiful way. I connected with a third-generation […]

“This is my fifth daughter, Gloria!” My Black mama beamed as she introduced me to her church choir – a tight-knit group she’d sung with for over two decades. No one batted an eye at me – the only non-Black person in those pews. They just smiled, pulled me in for hugs, asked about school. […]

Overwhelmed by all the AI tools out there? You’re not alone. In this no-fluff solo episode, I’m breaking down the top 3 AI tools I use every single day to help small business owners grow their visibility, land earned media, and pitch smarter—without spending a dollar on ads. Whether you’re trying to get featured in […]

If you caught this week’s podcast episode, you know I got real about something that happened recently… My Instagram views dropped from hundreds to 13 last week. I got shadowbanned for speaking up about diversity and inclusion on MLK Day You know what? It was exactly the wake-up call I needed. Here’s what losing 100+ […]

In this value-packed episode of Small Business PR, host Gloria Chou sits down with Anita Siek, founder of Wordfetti and host of the Brandfetti Podcast, to explore how small businesses can write emails that convert—even in a noisy inbox. Anita is a copywriting expert and former lawyer who blends human psychology, design thinking, and sales-focused […]

Are you tired of curated content, surface-level messaging, and brands that play it safe? In this powerful solo episode of Small Business PR, Gloria Chou shares why she’s taking a bold, values-first approach to marketing in 2025—and why more founders should do the same. After being shadow banned on social media for speaking out about […]

“The views on your Instagram significantly dropped after your MLK Day post. I think you’re being shadow banned or censored.” That’s what my social media manager said last week, her voice tense with concern. She showed me the metrics — a sharp, sudden decline right after I spoke up about racial justice and what MLK’s […]