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Visibility Blog

Actionable strategies to get your business featured in the media and recommended by AI like ChatGPT.

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“You are your own industry expert”, Ada says when speaking of her Ada Lip Beauty Brand that was just featured on the FRONT PAGE of Cosmopolitan (34 million views) AND on their instagram (3.4 million followers).

Pitching to journalists or magazines can be a very scary and personal thing because nobody knows your product or business like you do. And, rejection can be hurtful. Ada still doesn’t have an email list and she has 100 followers on Instagram. Now she has gained insight and experience–that lead her to press, visibility, and unparalleled industry credibility. Most importantly, it gave her the confidence to know that she is doing much more than selling lipsticks.

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Founder Stories / Founder Stories / Founder Stories / Founder Stories /

Hey — I’m writing this from my couch, wrapped in my favorite blanket, thinking of you and how you might be feeling after the election. Personally, my heart is heavy, and I imagine many of yours are too, because there is so much hate, division, and pain in this world. In times like these, I find myself […]

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Remember who the F*CK you are, Gloria.” That’s what a birth chart reader told me during a sacred ceremony in Oaxaca, a year and a half ago. At the time, I nodded politely, thinking I already knew. I thought I knew myself, an extrovert, a PR expert, a daughter of immigrants, a night owl, a […]

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There’s a reason so many founders dream of getting on the Oprah’s Favorite Things list. It’s one of the most powerful gift guides in the world. Brands that make the list often see a massive boost in visibility, sales, and credibility. But if you’re a small product-based business, it can feel impossible. You might be […]

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If you’ve ever been told you’re “too much”… Or been rejected because your values don’t align with someone else’s… This post is for you. Because the truth is, being rejected for standing in your truth is not a setback, it’s confirmation that you’re doing the work right. Not too long ago, I received an email […]

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