Actionable strategies to get your business featured in the media and recommended by AI like ChatGPT.
AI visibility and ChatGPT shopping
DIY PR
Small business marketing
Product PR
Business mindset
Building your perceived value by leveraging the most powerful PR skills will not only allow you to reduce your marketing spend, it will save your runway and your business. PR doesn’t have to be expensive-it’s about knowing how to take the strategic steps to make sure your every move has maximum impact so you can seize the best opportunities in front of you. Listen to the podcast snippet below for more:
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The KEY to getting in the press is knowing what editors want: they want a good pitch, not a product brochure in email form. In order to stop paying for users, break free from PPC, and save your runway, you need to know how to get featured in the press—the only free and sustainable way to get traffic and build credibility that lasts.
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Hey — I’m writing this from my couch, wrapped in my favorite blanket, thinking of you and how you might be feeling after the election. Personally, my heart is heavy, and I imagine many of yours are too, because there is so much hate, division, and pain in this world. In times like these, I find myself […]
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Remember who the F*CK you are, Gloria.” That’s what a birth chart reader told me during a sacred ceremony in Oaxaca, a year and a half ago. At the time, I nodded politely, thinking I already knew. I thought I knew myself, an extrovert, a PR expert, a daughter of immigrants, a night owl, a […]
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There’s a reason so many founders dream of getting on the Oprah’s Favorite Things list. It’s one of the most powerful gift guides in the world. Brands that make the list often see a massive boost in visibility, sales, and credibility. But if you’re a small product-based business, it can feel impossible. You might be […]
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If you’ve ever been told you’re “too much”… Or been rejected because your values don’t align with someone else’s… This post is for you. Because the truth is, being rejected for standing in your truth is not a setback, it’s confirmation that you’re doing the work right. Not too long ago, I received an email […]
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PR for small businesses. No gatekeeping. No BS.
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