Episode 92 - How to Pitch and Get Onto Any Podcast Even if No One Knows Who You Are
There are 464.7 million podcast listeners globally. That number is only predicted to increase 504.9 million by 2024. So if you’re not pitching for guest appearances on your favorite shows, you’re snoozing on a huge opportunity.
Whether you’re a product-based business or a service provider, podcast interviews are an incredibly powerful tool when it comes to getting seen, building credibility, and gaining the attention of your target audience.
This episode is for both business owners who have been on a few podcasts in the past, and those who’re brand new to the game. I’m showing you how to get pitch, microphone, and potentially camera ready step by step. I’m breaking down my method to get on any podcast host’s radar, get your pitch read, and get yourself booked for an episode.
The best part? You don’t need to have reached any level of success to start appearing on podcasts. Furthermore, each podcast interview you do serves as a credibility booster.
So get your vocal cords warmed up. It’s time to get in front of a microphone and right in front of your target audience. Because your story deserves to be heard, even if you haven’t nailed it down or you simply don’t feel ready yet. The steps I share in this episode will get you where you want to go, along with the confidence to match.
Topics We Cover in This Episode:
The rate at which podcast listenership is increasing
How being on a podcast increases your confidence
Why it’s okay to be fluffier when pitching to podcasts
Tips for communicating with the podcast host
Why you need to do research first before pitching
How to make your subject line specific and relevant
What to do after you’re on a podcast
The CPR Pitching Method™ helped small business-owning entrepreneurs from PR Starter Pack members see themselves as a go-to expert with a point of view, instead of JUST a founder, seller, or consultant – a standout mindset that takes you far in the world of PR.
I hope you take notes throughout this episode and maybe even listen to it again so you can really nail down the three parts of the CPR Pitching Method™ and use it to your advantage!
So get ready to press send and get your message. And I can’t wait to see you featured in the headlines.
P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket. Register now at www.gloriachou.com/masterclass.
Resources Mentioned:
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Additional Resources:
Join the Small Biz PR Pros FB group
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