Episode 91 - How to Instantly Look and Sound More Credible with Speaking Coach Heather Sager
Credibility – it’s one of those hot-button buzzwords, especially in the modern day of business and entrepreneurship. However, it’s important, but only if you know exactly how to communicate it correctly.
Enter Heather Sager – a powerhouse of an entrepreneur, mom, badass woman, and personal friend. I often refer to her as the expert speaking maverick–a suitable name for the accolades she’s achieved as a speaking coach who has helped entrepreneurs and businesses master their talk.
She joins the Small Business PR Podcast to school us all (me included) about how we can instantly look and sound more credible, no matter what medium we choose to tell our stories to. While the advice that Heather shares is definitely applicable to PR, cold pitches, media features, and landing earned media, it stretches beyond the boundaries of press well into your business and operations as a whole.
Heather shares why every business owner (yes, including you!) has a powerful signature talk in them. She also explains the differences between messaging versus your message – a key component if you want to hone in on your communication and amplify your impact. Heather drops tons of wisdom from simplification being the secret to scaling any part of your business to the 4 factors you need to consider whenever you’re speaking to anyone, including your target audience so that you can attract them.
Whether you’re a brand new entrepreneur just starting out, or a seasoned business owner with more testimonials and social proof than you know what to do with – this episode will help you translate your story, your brand, and your business into a powerful, magnetic, credibility booster at all stages of your business.
Call the press, your target audience, and everyone in between. After spending 30 minutes with Heather, you’ll know how to confidently communicate your message – in earned media and beyond.
Topics We Cover in This Episode:
Why all business owners should consider having a signature talk
Messaging versus your message – what’s the difference?
Why simplifying is the secret to scaling any business
Connecting the dots between the solution you provide and the context you create
How to captivate your audience immediately
The importance of knowing your audience in the context of your storytelling
What are your conversation clutches? Removing unnecessary words that get in the way of your message
The 4 factors you need to think about in order to attract your ideal audience
The CPR Pitching Method™ helped small business-owning entrepreneurs from PR Starter Pack members see themselves as a go-to expert with a point of view, instead of JUST a founder, seller, or consultant – a standout mindset that takes you far in the world of PR.
I hope you take notes throughout this episode and maybe even listen to it again so you can really nail down the three parts of the CPR Pitching Method™ and use it to your advantage!
So get ready to press send and get your message. And I can’t wait to see you featured in the headlines.
P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket. Register now at www.gloriachou.com/masterclass.
Resources Mentioned:
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Additional Resources:
Join the Small Biz PR Pros FB group
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