Episode 90 - How To Get Featured in Essence, Allure and Teen Vogue as a BIPOC Founder with Journalist Lenora Houseworth
I talk a lot about pitching, how to stand out, and how to unlock an abundance of opportunities. First, through crafting an attention-grabbing pitch that’ll stand out from the overcrowded ocean that is a journalist’s inbox. Second, by getting that “yes” from a journalist and earning media features and press coverage.
But it’s one thing to hear about pitching, the importance of press, and the power that press coverage brings to your business. And it’s another to hear it straight from the journalist’s mouth.
This week on the Small Business PR Podcast, we’re joined by the one and only Lenora Houseworth. Lenora is a multi-passionate, multi-faceted journalist, advocate, and writer. Her articles can be found in some of the world’s leading publications, such as Teen Vogue, Allure, Essence, Black Enterprise, Hello Beautiful, and more.
She shares her insight as a journalist on the best practices for reaching out and building relationships with journalists, how to write a pitch that’s sure to capture attention, and whether there’s an expiration date on your pitches.
Lenora also shares her tips for following up on your cold pitches, so you can increase your chances of getting a “yes.” She shares the importance of storytelling when pitching, and why you’re more than ready to pitch, even if you don’t have a website yet.
This episode is a must for anyone wanting to see their business featured in their favorite publications. So tune in and take notes, because Lenora’s advice is pitching gold.
Topics We Cover in This Episode:
Tips for getting on a journalist’s radar
Best practices for reaching out and building relationships with journalists
How to write a pitch that captures a journalist’s attention
Is there an expiration date on your cold pitch?
The importance of following up
What’s the right timeline for following up after a pitch?
How to craft the body of your pitch to build authentic connections
The art of pitching your story (as told by a journalist)
The right way to attach more information to your email
Why you don’t need a fancy website to land major press
The CPR Pitching Method™ helped small business-owning entrepreneurs from PR Starter Pack members see themselves as a go-to expert with a point of view, instead of JUST a founder, seller, or consultant – a standout mindset that takes you far in the world of PR.
I hope you take notes throughout this episode and maybe even listen to it again so you can really nail down the three parts of the CPR Pitching Method™ and use it to your advantage!
So get ready to press send and get your message. And I can’t wait to see you featured in the headlines.
P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket.
P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket. Register now at www.gloriachou.com/masterclass.
Resources Mentioned:
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Additional Resources:
Join the Small Biz PR Pros FB group
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