Episode 61: How this Wellness Coach Landed Top-tier Media Features Without PR Experience or Connections with Ivory Howard
How do business founders succeed in their PR journey even if…
…they lack experience?
…they are introverts?
…they are pitching journalists for the first time?
The quick answer may surprise you!
So, allow me to be the one to tell you that the most straightforward answer I have doesn't involve rocket science or require a Ph.D.
If only business owners did this activity more often, they would have increased their chances of long-term success. More people would have valued their businesses and acknowledged the founder's efforts.
As promised, the answer is nothing fancy, and it's this—you must show up!
You must be a visible and valuable resource to journalists and your audience!
Showing up means you have already won half the battle; it displays your sincerity to add value to other businesses and people.
By doing that, people will see your face and hear your voice.
Unfortunately, most business founders think showing up is similar to showing off your experiences, titles, or portfolio. Worse, many still think they don't need to be visible because customers will knock on their doors.
And when small business owners doubt their capacity and value, they hide in fear and play the waiting game instead.
Here in the Small Business PR Podcast, we're all about helping you develop that confidence to show up and be visible proof of expertise and authority.
That is why in this episode, we want to show you that even if it feels impossible to show up, there are ways to overcome it. Ivory Howard, a new student of the PR Starter Pack and a first-time business owner, joins us today to share being visible can help you land those top-tier media features.
"You just need to be visible. You need to be in their inbox in order to take advantage of an opportunity that they have for you. So just start the conversation, and that will be really helpful to you because once you start pitching, you'll get feedback. You'll see whether or not you need to tweak your pitch a little bit. So, get into the inbox."
-Ivory Howard
Ivory Howard is a certified yoga and Pilates instructor. She provides her clients with challenging workouts focused on strength, balance, and flexibility to help them reach their health and fitness goals. She's been featured in US News and World Report, Voyage LA, Yottled, Fit & Well, and Power Weightlifting.
If you fear showing up or don't exactly know the steps to be more visible to journalists and businesses, you may miss out on many PR opportunities. Let this episode show you the untraditional but proven ways to discover how you can finally use visibility to land that top-tier media feature you deserve!
Topics We Cover in This Episode:
Why visibility is a top priority in doing PR
The best places and the right time to be visible online
Optimizing social media for PR visibility purposes and connection
Why you shouldn't fear sending that pitch to the journalist
Finding your voice through pitching and connecting with people
Routines and habits to build your mindset for PR visibility
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.
Resources Mentioned:
Connect with Gloria Chou on LinkedIn: Gloria Chou
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Know more about Ivory Howard: ivoryhoward.com
Get access to Ivory Howard's Free Program: Fit in Five Challenge
Additional Resources:
Join the Small Biz PR Pros FB group
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Here’s a glance at this episode…
[03:09] It's about getting in someone's inbox. It's about starting the conversation. It's about building those connections just so that they see me, that I exist, and that they can also use me as a resource.
[05:22] I put myself out there like a hundred times, but that's totally okay. My goal is not to be in a hundred publications all at once. My goal was to have a steady load of traffic to my website and to be visible and have name recognition and build authority links.
[06:51] It's not just follow-up. It's really about staying top of mind for them, making that connection, and building a relationship. So, you don't have to think about it as follow-up or being pushy, but just staying in your friends' inbox. Send them a text every once in a while, so that your busy friend remembers you.
[18:37] Don't be deterred. Don't feel fearful or that you can't do it either. I think the most important thing is to think about your goal, your endpoint, and what you want. But also think about your ideal client.
[19:17] I just need to show up. I want people to know my name. I want them to know my face, which is very important in the fitness industry. I think more people need to see other people of color in this industry. So that's really important in terms of visibility for me.
-
Ivory Howard 0:00
I'm definitely focused on visibility this year. So for me, I just need to show up. I want people to know my name. I want them to know my face, which is very important in fitness industry. I think more people need to see other people of color in this industry. So that's really important in terms of visibility for me.
Gloria Chou 0:17
Hey, friends, I'm Gloria Chou, small business PR expert, award winning pitch writer and your unofficial hype woman. Nothing makes me happier than seeing people get the recognition they deserve. And that starts with feeling more confident to go bigger with your message. So on this podcast, I will share with you the untraditional, yet proven strategies for PR marketing and creating more opportunity in your business. If you are ready to take control of your narrative and be your most unapologetic and confident self, you're in the right place. This is the Small Business PR podcast. Alright everyone, I'm so excited for today's guest, Ivory Howard, if you are looking to start PR if you don't know anything about PR or if you're just starting to find your voice. This episode is a must listen my friend. So, Ivory Howard is a member of our PR starter pack, she just joined us. But what's even more is as she helps other people with their wellness journey. She is a yoga and pilates instructor and entrepreneur, a founder and she's going to share all the stuff about how she started her PR journey, really just as a beginner and starting out. So welcome to the show, Ivory.
Ivory Howard 1:20
Thank you. Thank you for having me. I'm excited to chat with you today about this.
Gloria Chou 1:24
I'm so excited to have you on. I love what you said about finding your voice and that you're still very early in that journey. So you just started doing PR. Like a few weeks ago, less than 30 days ago, you got so many great results. You said it's your first time ever doing this. Can you tell us the results or the press features you've gotten for yourself so far?
Ivory Howard 1:44
Sure. I've been in the auto blog, I've been in Fitwell which is a UK fitness blog. I've been in to U.S. News & World Report articles, and a power weightlifting blog. And two other publications that I hope to be able to talk about very soon.
Gloria Chou 2:00
Oh my God, that's literally like more than one a week. What? Okay, everyone, I'm like my drop moment and no offense, but you don't seem to me like the most extroverted person, you know. You have, so you were able to land US News twice. So there's the objection that people are like, well, if I land one, I can land another. We're gonna get all into it. But first things first is what do you wish you knew earlier about PR and kind of pitching yourself?
Ivory Howard 2:26
Well, I definitely wish I knew that you don't need a PR agent or company to do this for you, that it is possible for you to do it on your own as a solo entrepreneur, to get out there and be visible. So that's definitely something that I wish I'd known before.
Gloria Chou 2:42
Yeah, I mean, you go grow, you're you're killing it. What about the other question that I get all the time is, I don't feel ready, or my business is too small. Is there a time when you're you were quote unquote, ready to pitch yourself? Or is it just like a matter of your own mindset?
Ivory Howard 2:59
I mean, I definitely think it's mindset even for, for me, I don't feel 100% confident in my pitch, but it's really not necessarily about the pitch. For me, it's about getting in someone's inbox. It's about starting the conversation. It's about building those connections, just so that they see me you know that I exist, that they can also use me as a resource.
Gloria Chou 3:20
Yes, honey, you're here and you're worthy. So I know, we had a call with the rest of our PR starter pack members. And you said something surprising or not surprising, but that really resonated with people is you said that this top outlet you got, which is US News and reports. They usually interview medical doctors, PhDs people with lots of letters behind their name for like fitness and wellness tips. But you were able to be interviewed. So can you tell me a little bit about what that was like and how that made you feel?
Ivory Howard 3:52
Definitely I just reached out with a pitch. And she said, You know, I'm not working on that right now. But I do have two articles that have been commissioned for US News and World Report. I'll send you the question. She sent them to me. And I was like, okay, I could definitely approach this from my public health and fitness background. And I just gave it my all I talked about it from that perspective. And I think that really helped she use nearly all of my quotes that I had. So it's just basically me talking and a few quotes from doctors and PhDs. But it was great just to be able to add that perspective to the conversation.
Gloria Chou 4:30
And have you been interviewed by anyone from the media before?
Ivory Howard 4:34
No, definitely not. No.
Gloria Chou 4:39
That's amazing. That's you're such an inspiration. So let's break it down for the people who are listening, who might also feel like they are, whether they're introverted, or they have a quiet voice. They know what they're doing is impacting other people, but they just don't feel ready to pitch. So how can you, like, what are some of the tips for people to just start off their PR journey, like the first page of the book of PR? What would that look like?
Ivory Howard 5:08
Well, I mean, it's just putting yourself out there and being visible. I mean, I did get into all of these outlets very quickly, five, which is fantastic. And I'm forever grateful. But I did put myself out there many more times than that. I mean, I think I put myself out there like 100 times, but that's totally okay. That others said no or not right now. Because my goal is not to be in 100 Publications all at once. My goal was to have a steady load of traffic to my website and to be visible and have name recognition and build authority links. So they said, not right now. That's totally okay. I'm glad that I'm in five right now and continuing to have that ongoing traffic with other publications.
Gloria Chou 5:54
Alright, so you said that for you, it's really the long game. And that's really what we're all here for, right? It's like, we want the authority, we want the backlinks, we want the SEO, we know that posting on TikTok and Instagram is not searchable. I'm sure you're still using social media. But this is really just using your time more effectively. So I love, I love how you did that. Now, you don't seem like the most pushy or aggressive person, how were you able to follow up? Because we all know, it takes follow ups. So how did you get yourself to the point where it looks like, I'm gonna follow up and I'm gonna make this happen.
Ivory Howard 6:27
Yeah, I mean, I've been pretty lucky that some have said Yes, right away. But I do follow up 10 days after as you recommend. And I do that via email or Twitter, it depends on whether or not the journalist or writer allows us to message via Twitter, I just follow up with them to see if they're interested or if this is something that they want to write about at the moment. And really, for me, it's not just follow up, it's really about staying top of mind for them, and making that connection building a relationship. So you don't have to think about it as follow up or being pushy, but just you know, staying in your friends inbox, you know, send them a text every once in a while, so that your busy friend remembers you. That's all.
Gloria Chou 7:09
Exactly. It's planting those seeds, right? It's like staying top of mind. So maybe you like a Twitter post one day, maybe the other day you add them on LinkedIn. It's not stalker, a shell, it's about being top of mind. So I love what you said about that. So let's walk through a journey. Right? So let's say you started your PR journey, serendipitously. Thank you universe, you found our program. But you know, you you access the media database you started sending. So can you talk to me about like, when like, when, what day did you send it? What the follow up look like and what one resulting feature look like in the whole journey?
Ivory Howard 7:43
Well, the whole journey. For me, I think it's important to have your goals in mind. What publications you want to be in and what you want that to look like? Like, as I mentioned before, my goal was to have a steady stream of traffic, and to be visible, and to build those authority links. So definitely keep that in mind as you move forward. Because that's going to be your, your guiding light, right. And then from there, I went into the database, and I looked into the contacts that could help me meet my goal. And I did a little bit of research on Twitter to see if they could in fact, helping and if they're still writing about the things that or the area or industry that I'm in. And if they weren't, then I definitely reached out to them with my pitch. And if they were interested, or they wanted to start a conversation, we did that. I think early on, one of the more exciting ones I received was fitting well. And they weren't interested in my pitch. But they were interested in featuring me and given me a spotlight to lead a class on their website. So that was fantastic.
Gloria Chou 8:42
Whoa. So you started, you started off with PR, but then it ended up with you being a guest teacher leveraging their audience and their millions of people on their website. That's amazing.
Ivory Howard 8:52
Yeah. So right away, I was International. Yeah. So it's pretty exciting.
Gloria Chou 8:57
Yeah, I think it's funny because people don't recognize that it's really not about the logos, right? We had Dr. Ross, who was on the podcast last week, saying that now he's a paid consultant at one of the largest pharmaceutical beauty companies, because they've saw him on pitching himself all the time. And he was quoted in all of these magazines. But again, you don't need to be a doctor. I'm not a doctor, it could be anyone. And you seem relatively young. Right? So you're you're in this industry, a lot of people say, I don't have anything fresh to say everything about my industry has already been said. So how are you able to find your unique angle and overcome that mindset belief that's like, oh, well, this is not interesting to the journalist.
Ivory Howard 9:37
No, there's definitely an angle that you can pitch and I will tell you one of the more surprising public publications that accepted me was from a power weightlifting blog. It was a horror request that I, that I responded to and it was for a recommended one own gym equipment. While I'm a Pilates and yoga instructor. We don't really use equipment, there are my equipment, but it's mostly for studio use or for instructors. So I've recommended an exercise mat, it was the Cadillac of exercise mats, but it was still an exercise mat. It was not home equipment. But I pitched it as something you shouldn't forget to include in your home gym. And I was like, that's definitely from my perspective, that's something that I can add. And they accepted it. This power weightlifting blog said yes to this yoga. So it was pretty exciting. That was one of the more surprising ones I had.
Gloria Chou 10:27
It definitely goes back to the founder, because your reality is what you think is possible, right? Now a lot of people can say, they're definitely not going to feature me but you're like, okay, why not? Let's just keep pitching this. And it almost becomes like an addiction where like, you're like, let's find an angle here. Let's find an angle here. You know, for example, Dr. Ross again, he pitched something about skincare around Halloween. And I was like, how is that related? You know, and he's like, well, Halloween, the candies. And I was like, Oh my God, you're right, it does affect your skin. So I love how you've just created blue ocean for yourself. So congrats on that. Now, obviously, you know this because you're in the PR Starter Pack and email pitch is so important, but it's not enough, right? We are on all the platforms. So how have you leveraged social media, where journalists are actively using in order to get on their radar? Or for them to just be like, hey, I sent you an email, can you please check it?
Ivory Howard 11:17
Yeah, I definitely follow up with them on Twitter, I see so many journalists, on Twitter. And I think that's a great place to follow up with them. So when I do, I do it via Twitter, or email, if they're not allowing you to message on Twitter, but you just keep following up with them. I usually just do that once. But it is a great way to get their attention and have them go back to your email.
Gloria Chou 11:40
Now let's say you sent 100, you know, different we noticed, we know it's a numbers game. So let's say you send 100 emails, would you try to follow up with all of them on social media if you can?
Ivory Howard 11:52
Definitely, I, I follow up with all of my, with all of my pitches. Yeah. So if you can try to do that via social media, if it's not possible to message to journalists via social media, you can always go back to email or to another social media platform.
Gloria Chou 12:08
Now, one big, big fear that founders who are just starting out is, oh my God, I'm so afraid I'm gonna piss them off. What have I messaged? Have you ever in all the successes you had, had anyone be like, you're annoying me, and say stop messaging me and blocking you?
Ivory Howard 12:24
No, not at all. And I think that they are very used to it. And they have a system for themselves to handle that amount of follow up that they receive. So it's no big deal. And if it is a big deal to someone, they'll let you know, I did receive one automatic response from a journalist saying her process and her process was very different. She allowed 48 hours to think about the email, and then another 48 hours to respond to the email. So that was important information that you needed to have an auto message about how to communicate with her. So that was fantastic that she did have that information in her auto reply. But it wasn't annoying. She wasn't annoyed. We were both very clear about how the communication should go.
Gloria Chou 13:08
Yeah, Ilove that. I think a lot of times we think that their inbox is, you know, not really full of pitches, but their inboxes are 99% pitches, so why not put your name in the hat? Right. I love what you said about that. So let's say they respond. What does that look like? Do they say, okay, I'm interested, tell me more. let's get on a phone call, or is it just like written communication?
Ivory Howard 13:32
Um, most of them are written. I've only had one interview by phone. Most of them respond via email and I think that's because they have deadlines or it's just looking easy. Or another case, there are six hours ahead of you. So email is definitely the preferred way to communicate. In my case, that I've seen so far.
Gloria Chou 13:52
Oh, that's so good. I think that like lowers the barrier to entry, because a lot of people don't like to be put on the spot. So I'm so glad you said that. What about in terms of your website? I think a lot of people have fears around the fact that their website is not launched or that it's not fully optimized. Was the journalists like picky about your, your, you know, branded content?
Ivory Howard 14:15
No, they definitely visit your website. But they're seeking information. And if the information is there, I think that's totally fine. And in my case, they were looking for bio, maybe credentials, just information in general your location. So very simple things that you would probably have on a basic on a basic website. And if they need more information, they'll definitely follow up with you.
Gloria Chou 14:37
That's awesome. So once once you respond to the question, how long is the time for them to actually publish it on the internet?
Ivory Howard 14:46
That can vary. Some of them are very quick, maybe like a week or two, others may take a bit longer. Maybe if it's a smaller publication or a blog, it could take up to a month, maybe? I'm not sure. But I'm just thankful to be in there when I'm in there. So it doesn't bother me so much.
Gloria Chou 15:05
So I see this US News, one that I know, you got two of them. But one of them the headline is the Benefits of High Intensity Interval Training, was that the subject line that you use to pitch it or what was evolution of that?
Ivory Howard 15:18
I know, I think originally, I pitched an article about How to Travel Like a Fitness Pro. And she reached out to me and said, here's what I'm working on. Can you help me with that? And I was like, sure, of course.
Gloria Chou 15:30
I love that so much that. It could take all different shapes and forms. So tell us about, so far, obviously, you just started like a few weeks ago, but you've gotten so many results. What is this one story that you're most proud of?
Ivory Howard 15:43
That would definitely be the horror request that I responded to about, about home gym equipment. So what was very interesting about this request what it was, it was anonymous, so you didn't get the media outlet, you didn't get the journals name. So there's no way that you could do research. Basically, you just had to give it your all. And that's what I did. I responded to the request about home gym equipment. And they accepted me. So it was really interesting. I wasn't able to do any research beforehand, but they liked the request of, of the exercise mat that I pitched, something that you should definitely not forget to include in your home gym. And that worked out really well. Sometimes it does. But it was a little nerve wracking to respond to an anonymous request.
Gloria Chou 16:32
Yeah, it seems like someone watched a horror training that I had.
Ivory Howard 16:36
Yeah, it was great. For some things, it can be a time suck. So definitely have to have a system in place to respond to those. Add another tip that I just want to mention about HARO, you should definitely reuse the unaccepted pitches. That's definitely valuable information that you've already put together. So definitely reuse it, reuse it if you can, in some way in another pitch on your blog on social media somehow.
Gloria Chou 17:02
Yeah, I love what you said about reusing it. Because you like you said you were on US News twice within a span of how many days?
Ivory Howard 17:10
Um, seven.
Gloria Chou 17:11
Right? So you can do, there's no, it's not like a zero sum game where once you're got one it takes away from future opportunities. So thank you so much for highlighting the fact that these pitches can work all year round. There's evergreen ones, there's a summer angle, there's a winter angle, and it's just a matter of what you pitch, when and where. So do you have, so you know, obviously I teach this in the PR masterclass. But there's so many different angles, right? How can a founder let's say in a completely different industry than yours? Maybe they have a physical product. How can they figure out what is the best angle that they should try for right now? Because let's be honest, we're all busy. We don't have time to be pitching 100 times a day.
Ivory Howard 17:53
Right? Well, I would just find one that works well for you. And then go with that. Because for me, what I've seen is you just need to be visible, you need to be in their inbox in order to take advantage of an opportunity that they have for you. So just start the conversation. And that will be really helpful to you because once you start pitching, you'll get feedback. You'll see whether or not you need to tweak your pitch a little bit. So get into the inbox. Yeah.
Gloria Chou 18:21
I love it. So pitch sooner than later. Make sure you watch the masterclass and go to Gloria Chou PR starter pack masterclass. Listen to this episode with Ivory. Do you have any other tips or hacks or things that you found while doing this yourself that can help other audience members?
Ivory Howard 18:37
Well, don't be deterred, don't feel fearful or that you can't do it. I think the most important thing is to think about your goal, your endpoint, what you want. But also think about your ideal client, there's no need for you to wait, like your ideal client is waiting for you to show up in these publications so that they can get help. So whenever you feel lost or a little deterred, definitely think about them.
Gloria Chou 18:59
So how has getting featured in all these places resulted in tangible ROI for either your confidence, or your traffic or your revenue, or your business? What is the actual result?
Ivory Howard 19:13
For me, I'm definitely focused on visibility this year. So for me, I just need to show up. I want people to know my name, I want them to know my face, which is very important in the fitness industry, I think more people need to see other people of color in this industry. So that's really important in terms of visibility for me. So that's been a fantastic way for me to share what I know. And also I'm just here, that I am a part of a community of color, and that we are a part of the yoga and pilates communities as well.
Gloria Chou 19:42
Yes, I love it so much. That's literally the reason why my business exists is to redefine the narrative of what an entrepreneur looks like. You know, and we know that black women start businesses more than any other demographic yet, we don't see them in the media. So I love love love what you said about making sure that you're visible. And even though you told me in the beginning, that you're kind of afraid to show your face but you need to be the face so that people can see that yoga and Pilates is changing, and that there's an instructor out there for everyone.
Ivory Howard 20:11
Definitely, very important. And I want to keep doing that. It's a matter of practice. And I'm going to continue to do it and take your tips and be able to move from publications to podcasts to hopefully one day, TV interviews as well.
Gloria Chou 20:24
Yes. So how do you plan on leveraging like, for example, podcast clips or things like that? Do you put it on your website? Do you put on social media? Do you put take it into discovery calls with clients to show like, how do you leverage this media opportunity?
Ivory Howard 20:38
I definitely share the clips on social media as soon as I have them. Definitely share them with friends and family, just to get a little traffic building to that page. But also save it and share it as a social media post, I share the logos on my website, I share about publications I've been featured in and quoted. And so that's just a fantastic way to build authority, get people excited, just let them know that things are continuing to move and build in your business.
Gloria Chou 21:07
Yeah. Now another thing people say is, that's all fine and great, but I don't have the time. I'm wearing all the hats. I have to give my power money away for someone else to do it for me. What have you been able to do? Because people don't realize this. People don't realize this, but you have also like a full time job and you're doing this. So you are, you don't have a lot of time. So how are you able to still make this system work for you when in the beginning it seems like, it's like so much time?
Ivory Howard 21:31
Yeah, definitely. And this is an important question. Because before I started, and before I started working with you, I thought that I needed another person to help me with us. But I started to see you, actually don't, like I take 30 minutes in the morning and 30 minutes at night to do this work. And it's really just a matter of picking the writers that I might want to work with. Maybe 10, do research on Twitter, and then I reach out and schedule those emails. So it doesn't take a lot of work. It's just a matter of consistency. Right? If I'm doing 10 a day, that's 70 a week, right? So it definitely builds up.
Gloria Chou 22:07
Yeah, I love that so much. So now you've been at all these outlets. What is your goal for the next six months?
Ivory Howard 22:14
Oh, wow, I would definitely love to continue to have a steady stream of traffic to my website. But I definitely want to move into podcasts, a few more IG interviews, that would be great. And definitely if you know it presents itself, I'd be willing to do TV interview as well. Just more opportunities to be visible. And make sure that my face is seen or my name is known. So that I can help my ideal client.
Gloria Chou 22:41
I love that so much. I love that at the core of what this is. It's not bragging rights, although it's nice to have. But it's about showing up so that the people who are looking for you can see you reflected back. And that starts with being in the media. That's how we rewrite narrative, right? That's how you change your industry. So I'm going to, I'm giving you a huge round of applause for that, for overcoming the mindset that so many people that just stops them from making the true impact that they that they want to make. You've given us so many tips, so many gems, is there something that I forgot to ask when it comes to PR and pitching and just starting out in PR?
Ivory Howard 23:20
Um, no, I think you've definitely covered it, but it is a numbers game. I want people to know that and I don't want them to be deterred in any way. And whenever you feel that just think about your ideal client that's waiting for you to show up for them so that they can get help.
Gloria Chou 23:33
Yeah, well, I mean, you've inspired so many people I love that you're changing the face of your industry by doing your work and putting in your in insight I'll never forget, we had 21 year old Egyptian engineer who lives in Egypt, his name is Mohammed. And this was like years ago when I just started my PR business. And he was able to land, some like tech startup news. And he's like, I'm in a country that's not Silicon Valley that doesn't speak English. That's not a Western, you know, country. And you when you think of startups and tech, you don't think about Egypt. And so I thought there was no way for me to ever get featured in these tech blogs. But I took the CPR method and kind of, you know, and I realized, like, that my industry, I imagined it as a puzzle piece. And there's big, big pieces, right, like huge pieces that you know, big companies can give. But the puzzle piece will not be complete unless I add my tiny little puzzle piece. Otherwise, it's empty. So for anyone that's listening that thinks that you know, your story has been told before or that there's no room for you, or whatever it is. Imagine that you still need to put in your little puzzle piece to complete the puzzle. Otherwise, it's incomplete.
Ivory Howard 24:41
Yep, like that. It is definitely how it is.
Gloria Chou 24:44
So Ivory, can you tell people how they can find you? Whether it's because you've inspired so many of us, especially with you starting out and and finding your voice. How they can find you? How they can, they can connect with you?Whether it's regarding Pilates, fitness, wellness, founders of color, or just like your PR journey.
Ivory Howard 25:04
Sure, you can find me on social media as @flatbellypilates, or you can just visit my website, it's ivoryhoward.com.
Gloria Chou 25:11
And can you tell me a little bit about how your ethos is different in terms of your Pilates and yoga approach?
Ivory Howard 25:18
Well, I know that everyone's approach to health and wellness is different. And I just seek to honor that with my work. And to build personalized website, personalized workouts for my clients so that they can improve their balance, strength and flexibility.
Gloria Chou 25:34
I love that so much. I might be, I might have a client for you. My father, actually, he's elderly, and needs to get back on the mobility train. So thank you so much for being here. And I cannot wait to have you back on the show. I mean, you've accomplished so much just within the 30 days. I can't imagine in the next six months, how far you're gonna go. Thank you so much for being here, for rewriting the narrative and for being visible. So thank you.
Ivory Howard 25:58
Definitely. Thank you, Gloria.
Gloria Chou 26:01
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