Building your perceived value by leveraging the most powerful PR skills will not only allow you to reduce your marketing spend, it will save your runway and your business. PR doesn’t have to be expensive-it’s about knowing how to take the strategic steps to make sure your every move has maximum impact so you can seize the best opportunities in front of you. Listen to the podcast snippet below for more:
Read MoreThe KEY to getting in the press is knowing what editors want: they want a good pitch, not a product brochure in email form. In order to stop paying for users, break free from PPC, and save your runway, you need to know how to get featured in the press—the only free and sustainable way to get traffic and build credibility that lasts.
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