the Key To Getting In the Press is Knowing the Difference Between a Product Pitch vs. a Press Pitch
As an early-stage startup, getting traffic, users, and building credibility is the ultimate goal. The problem is that the current methods of getting this traffic takes too long and costs too much. PPC and paying for ads are unsustainable and can kill your runway, so getting featured in the press is the ONLY free and sustainable way to get traffic and build credibility that lasts.
But, how does an early-stage company that is largely unknown or not yet funded get in the press? The key is knowing how to write a good pitch that an editor will want to see. Knowing the difference between a product pitch vs. press pitch is what makes a pitch press-worthy, versus one that is just a product brochure in email form.
Don’t send your deck, product specs, and attachments to editors, as that will turn them off. Instead, master knowing how to transform your product pitch into a press pitch by giving journalists what they want. I explain it here in a clip from my PR Secrets webinar below. You can thank me later :)