How to use HARO (Help a Reporter Out) and Find Journalists and Editors
In this detailed video training, I walk you through exactly how to use HARO to maximize your chances of getting a response. The training takes less than 5 minutes and includes actionable tips to stand out in a competitive platform with over 800,000 users.
Key Tips to Win on HARO:
Respond Quickly: Timing is everything. The sooner you respond, the better your chances of getting noticed.
Tailor Your Pitch: Personalize your response to align with the journalist’s request. Avoid generic, copy-paste answers.
Be Concise: Journalists receive dozens of responses—keep your pitch clear and to the point.
Provide Value: Show why you’re the perfect fit for their story with unique insights or expert commentary.
Save Time with PR Starter Pack
If hours of research and Googling aren’t for you, the PR Starter Pack offers in-depth resources to help you build a journalist contact list effortlessly. With access to top editors, writers, and podcasters in your industry, the PR Starter Pack also provides step-by-step instructions on how to contact them successfully.
Why Building a Journalist List Matters
A curated list of relevant journalists:
Helps you target the right audience for your story.
Builds long-term relationships with media contacts.
Increases the likelihood of earning consistent media coverage.
Whether you DIY your journalist list with HARO or opt for a faster approach with the PR Starter Pack, taking this first step is essential to getting your story heard.