My Winning CPR Pitching Method (Career Contessa Video Collab)
Unlock Opportunities with the Proven CPR Pitching Method
Want to get your story in front of industry leaders, editors, or hard-to-reach executives? The key lies in crafting a pitch that stands out in an inbox full of emails. My CPR Method is a proven framework designed to help you pitch effectively and open doors to incredible opportunities for your business.
What is the CPR Method?
The CPR Method is a pitching formula I developed based on years of pitching to top-tier publications like The New York Times and The Wall Street Journal. It’s a simple, yet powerful way to structure your cold emails to grab attention and get responses.
Here’s the breakdown:
C = Credibility or Connection
Establish your authority or a personal connection to the recipient.
For example, mention mutual acquaintances, shared values, or expertise that makes you relevant.
P = Point of View
Share your unique perspective or insights.
Editors and decision-makers value fresh, interesting viewpoints that add depth to a conversation.
R = Reach or Relevance
For Public Figures or Executives: Highlight the potential reach or impact of your pitch.
For Editors: Ensure your pitch aligns with their audience, current trends, or topical events.
Bonus elements to strengthen your pitch:
Include compelling data to back up your story.
Tie your pitch to seasonality or relevant policies to make it timely.
Why the CPR Method Works
From my experience as a PR strategist, I’ve seen how a well-structured pitch can build credibility, establish relevance, and get noticed by even the toughest crowds. The CPR Method ensures your pitch:
Grabs attention with a clear and compelling opening.
Establishes trust through credibility.
Shows why your story matters to their audience.
Watch the Training Video
Want to see the CPR Method in action? Watch the training video I created with Career Contessa to learn how to cold-email anyone, from public figures to top editors at major publications. In the video, I’ll walk you through real examples of pitches that have landed press coverage and responses.
The PR Starter Pack: Everything You Need to Pitch Like a Pro
If you’re ready to take your PR game to the next level, my PR Starter Pack is designed for early-stage founders like you. It includes:
A curated media list of editors and writers who cover your industry.
Step-by-step instructions on how to craft winning pitches.
Proven templates and strategies to save you time and maximize your success.
Don’t let your story go unheard—start pitching with confidence today!