Podcast interview: b2b PR vs marketing
What early stage founders need to know about pr vs marketing
Listen here:
My interview on the CMO SaaS Podcast Show where I discuss:
Why b2b PR is different than b2c PR
What early-stage founders get wrong about leveraging customer success in marketing only
How to fully integrate PR into marketing efforts to drive a more consistent customer journey and increase conversions
Case studies of early (seed) stage startups and how PR took them across the finish line and opened up global markets for them
When to use contributor platforms like Forbes, Medium, and my thoughts on “pay-to-play” platforms