Transcript:

Speaker 1 (00:02): Hey, friends. I’m gloria gloriachoupr, small business PR expert, award winning pitch writer, and your unofficial hype woman. Nothing makes me happier than seeing people get the recognition they deserve. And that starts with feeling more confident to go bigger with your message. So on this podcast, I will share with you the untraditional yet proven strategies for PR marketing and creating more opportunity in your business. If you are ready to take control of your narrative and be your most unapologetic and confident self, you, you’re in the right place. This is the small Business PR podcast. I wanted to hop on really quick because I just did an interview with Amy Goodman, who is an incredible TV veteran. She has been 25 years in media.

Speaker 1 (00:40): She is a correspondent for all of the most famous TV shows you might have heard of, such as Rachael Ray, the View, Kelly and Ryan, now Kelly and Mark, and also Good Morning America. And she said something that I just was, was like, this is so brilliant. I have to tell all of my audience. So you know, you know that I like metaphors, right? I really think that when we can learn in a way of seeing something as a metaphor, it really sticks. And Amy said something to me that I want to share, which is when you’re thinking about pitching. First of all, it’s a never ending journey, right? All the things that I teach in my PR program is about how this is something that builds upon each other so no time is ever wasted.

Speaker 1 (01:18): So think about it for a long term perspective. Every little thing that you’re doing now, you’re learning, you’re building. But she said that a lot of times when she gets pitched something, it’s usually like right after she’s done a segment on something, right? So for example, if she just did a segment on products with honey for Good Morning America, she gets a ton of emails from other people who make honey products. And although the intention is there, she’s like, there’s no way I’m going to do it again because I just covered a segment on, on all of the innovative honey products. So instead of redoing what she’s already done, think about how you can do something that’s a little bit adjacent. So think about a tree, right?

Speaker 1 (02:02): If a honey is one branch of the tree, instead of saying, oh, I want you to like regrow that branch and like redo a segment on honey, which she just did. So she’s not going to think about how you can have one little branch coming off of that main branch. So it might be something like edible beauty products or adaptogenic beauty products. Or beauty products that are edible. So things like maybe it has mushrooms in it or maybe it has algae or maybe it has another ingredient that’s edible beauty, right? There’s a lot of, there’s this butterfly pea flower that is a beautiful ingredient that’s also edible. So it’s not pitching the same thing and telling the journalist, hey, you just did a segment on this. I also do something.

Speaker 1 (02:40): You’re saying you did something like this. Are you, are you going to do something that’s similar, that’s also in the realm of editing X, Y and Z. So it’s not about reinventing the wheel, it’s about extending that conversation, extending that branch a little bit further. I’ll give you another example if it is a discussion, right, about, about like career skills. Because right now new grads are graduating the time of, you know, recording this. We are in the summertime. So instead of doing, instead of going back to the journalist who just did a segment on new grads and jobs and the economic situation, that maybe it’s something adjacent to that, maybe it’s something about how AI is changing resumes or how AI is changing the need for certain skills, right?

Speaker 1 (03:28): So it’s in the same realm of jobs and skills, but it’s adding like a new perspective to it. So again, it’s not about inventing the wheel, it’s about extending that conversation just a little bit more, right? Everything is a remix. No one is expecting you to have some groundbreaking, earth shattering discovery. It’s just about bring a new perspective. Another metaphor that I talk about a lot here on the podcast is think about your industry as this really big puzzle piece. And there are experts from these really famous companies who are competing for the media spotlight who might have a really big puzzle piece to add. Okay, that’s fine. But without you adding your tiny little puzzle piece, the complete puzzle board of your industry will be incomplete.

Speaker 1 (04:10): So you owe it to yourself to, to pitch that story to add another insight. And I also think another thing about Mindset is all of us are always thinking, well, I have nothing interesting to say because it’s all been said before, but if you remember from a few episodes ago, One of my PR starter pack students, Ivory Howard, literally got on U.S. world News and like all these top tier outlets and one of the outlets, one of the publications, that article that she was mentioning in was called what is Pilates? And this was published in like 2022. So just when you think that everything has already been said, the news cycle is 24 7, honey. There are people who need information at every level. So just because you think that this is.

Speaker 1 (04:56): This information is too obvious or no one’s going to want to hear about it, don’t think that way, right? There is always something for everyone. So get all those limiting beliefs and hurdles out of your way and go shoot your shot because the world needs to hear it from you, right? If we. If like for example, for me, there are many people who do PR invisibility and I don’t have any agency experience, meaning I never worked at a PR agency. I literally started picking up the phone and cold calling the operator of the New York Times got phone slammed in my face.

Speaker 1 (05:30): And through that process of cold calling and not having any contacts, I was able to develop my method so I could be stuck at home all day thinking, who am I to have my business and share what I share, right? If I had the same mindset of oh, it’s already been done or every someone does it better. So I think so much of what we do here on this podcast and also my ethos and the mission of why I even my why my business exists is to remind you that you can and you should advocate for yourself. You deserve to be seen, you deserve to be heard, you deserve to be valued.

Speaker 1 (06:05): Regardless, regardless of where you are on your journey, regardless of how fancy other people’s websites are or how far along you think other people are in business, stay in your lane, play your own game. Just know that you just gotta keep pressing that send button because everything you want is on the other side of the send button. And I’ve seen our PR starter pack students do it hundreds and hundreds of times over again, where they literally post on our Facebook group and emailing me and say, gloria, I got on Oprah daily, or gloria, I got on buzzfeed. I had no idea such a small, tiny little company in the middle of nowher would be able to get on such a media outlet.

Speaker 1 (06:41): And that, that just, that confidence changes their entire life because it allows them to see that they can play so much bigger. So to me, this work is sacred. And I just want you to know that there always is an opportunity for you to share your story. And it all comes down to message. So hopefully I’ve given you a lot of metaphors and ways to think about freshening up your angles.

Speaker 1 (07:06): Just when you think that you pitch something and it’s over, like if you’re pitching something from Mother’s Day and now it’s, you know, June or July, it doesn’t mean that it’s over there’s always going to be a new season, a new reason, something to piggyback on whether it’s a new trend on social media, whether it’s a new consumer trend, maybe it’s something that a Fortune 500 company did. You can give insight, you can give point of view, right. And if you DM me actually at gloria gloriachoupr pr, so that’s gloria C H O U P R. It’s my Instagram. And, and you DM me the word 10 angles, I will give you a worksheet of all of those 10 different angles that any small business can pitch, whether you’re product based or your service based. Right.

Speaker 1 (07:44): These range from, you know, using a seasonal like holiday. It ranges from using data or doing a survey or using third party data. Right. It doesn’t have to be your own data, it could be a survey. We had someone in our PR starter pack use a third party survey and she’s a speaking coach for introverts and her email was literally saying, hey, I found the study that says that introverts are actually better primed for certain executive positions. And she actually got on so many outlets just using third party data to validate her point. Right. There’s another one which is a regulatory angle. So maybe something that the government did, a policy, something that is adjacent to your industry.

Speaker 1 (08:23): Even if you’re in beauty, it could be like an FDA finding or a research report that some ingredient is actually toxic even though it’s labeled clean beauty. There’s so many, so many opportunities and so many stories and the whole point of what we’re trying to do here is open that up in your brain to know that you have no shortage of angles and stories. Right? But you just have to lean into that. And once you start to think in a way where there is always opportunities for you to pitch all year round, then all the opportunities will start flooding. Right. When you change your perspective, everything changes. So I hope I’ve given you some food for thought.

Speaker 1 (08:57): Know that I’m always in your corner and if you want to DM me 10 angles, I will give you that worksheet so you have the 10 angles of, of that anyone can use to get featured and to get your wheels turning. And we obviously go over all of the angles and pitch writing in our monthly calls for our PR members. So I hope to see you in that as well. And yeah, if, you know, if you need anything, I’m here for you, cheering for you and I will see you next time. Hey, small business hero. Did you know that you can get featured for free on outlets like Forbes, the New York Times, Marie Claire, Popsugar, and so many more, even if you’re not yet launched or if you don’t have any connection. That’s right.

Speaker 1 (09:38): That’s why I invite you to watch my PR Secrets masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought after industry expert. Now, if you want to land your first press feature, get on a podcast, secure a VIP speaking gig, or just reach out to that very intimidating editor. This class will show you exactly, exactly how to do it. Register now@gloriachow pr.com masterclass that’s gloria gloriachoupr c h o u p r.com masterclass so you can get featured in 30 days without spending a penny on ads or agencies. Best of all, this is completely free. So get in there and let’s get you featured.