center> In this tactical solo episode of Small Business PR, award-winning PR coach Gloria Chou breaks down the two most powerful elements that make any pitch irresistible—specificity and relevance. Whether you’re trying to land media coverage, get your product in a gift guide, or craft a cold pitch that doesn’t get ignored, this episode shows […]

center> In this tactical and empowering episode of Small Business PR, host Gloria Chou sits down with Trae Bodge—on-air personality, shopping expert, and prolific gift guide writer at TrueTrae.com. If you’ve ever asked, “How do I get my product into a holiday gift guide?” — this is your go-to episode. Trae shares how she curates […]

center> Tired of sending podcast pitches that get ignored? Wondering why you’re not landing those guest spots—even with a PR agency? In this unfiltered and highly tactical episode of Small Business PR, Gloria Chou reads real podcast pitches she’s received (anonymously) and explains exactly why they didn’t work. From vague subject lines to irrelevant talking […]

center> Want to get your product featured in InStyle, Byrdie, or Real Simple? This expert-packed episode of Small Business PR reveals exactly how to pitch commerce editors—and what common mistakes are killing your chances of getting featured. Host Gloria Chou sits down with Emily Cieslak, Commerce Editor at InStyle Magazine, to uncover what editors are […]

In this raw and insightful episode of Small Business PR, host Gloria Chou sits down with business coach and CEO Jereshia Hawk for a powerful conversation on burnout, money trauma, internalized capitalism, and what it truly means to feel safe and successful—emotionally and financially. At the height of her million-dollar business, Jereshia made a rare […]

September and October are the BEST TIMES to pitch for holiday gift guides and shopping guides, as journalists are writing new ones every single day as we gear up for the holidays. This is a key focus for me in my PR program, where small businesses from every industry are getting featured left and right […]

Looking to get your product into a top-tier holiday gift guide like the New York Post? Whether you’re prepping for Black Friday, Christmas, Valentine’s Day, or Mother’s Day, this episode is your step-by-step guide to pitching your brand like a pro. Gloria sits down with Victoria Giardina, commerce reporter and content strategist at New York […]

Want to get your small business or product featured in top-tier media—without hiring a publicist or spending thousands on ads? In this episode of the Small Business PR Podcast, Gloria Chou interviews Kim, founder of Read It and Eat Box, a one-of-a-kind book-and-food subscription box launched during the pandemic. With no press contacts, PR background, […]

In this behind-the-scenes episode, Gloria opens up about a recent high-ticket business conference that left her disillusioned. What was marketed as a transformational experience turned out to be a pressure-packed sales funnel pushing 8-figure dreams. Gloria shares how this experience challenged her values and led her to explore a more sustainable, inclusive, and purpose-led definition […]

Trying to get your product into high-visibility gift guides like Forbes, Refinery29, or Well+Good—without hiring a PR firm? This episode gives you the insider playbook. Host Gloria Chou sits down with Margaux Lushing, a top freelance journalist and wellness-focused writer whose product roundups have appeared in Forbes, Brides, Well+Good, and more. In this episode, Margaux […]