Writing your dream book is possible! Publishing that book may be challenging, but it is not entirely out of reach. However, getting your book noticed and purchased by the public is an entirely different story. There are far better ways to publicize your book than displaying your manuscript on the bookstore’s shelf and hoping people […]

Beauty editors are a tough crowd to please. They possess in-depth knowledge of the industry and trends, so impressing them can be quite difficult. That’s why when you do get their attention (which is much harder than you’d think), you better have your game face on. People that work in the beauty industry are incredibly […]

Your pitch is ready. You’re about to press that send button… Make sure you have your ducks in a row first!  In this episode, I’m sharing the five things you need to make sure you have correct before you send your pitch out into the world. First things first, start with the obvious. No misspellings, […]

In an age where most things are just a Google search away, it’s tough to stand out from the noise and get your business the attention it deserves. That’s why, when you have something truly newsworthy to share, getting coverage in top-tier publications is the key. But how do you get your foot in the […]

It often takes just one contact in the media to change everything. The caveat being that you must provide value. You must be a reliable source, that’s knowledgeable, with a service-first mentality. By going into any media relationship with this approach, it demonstrates your worth while making it clear that you’re not out to simply […]

In this episode I’m revealing the 4 golden rules of getting PR for your business. In order to level up and truly master pitching, you need to have a deep understanding of these 4 things. This Episode also includes:  How to be of service to a journalist Podcast pitch tips from pro hosts and common […]

Have you ever wondered what happens to all the emails that you’re sending to journalists? Are they actually reading them? How do you follow up? These are all questions we’re answering in this episode with Entrepreneurship Reporter Jennifer Ortakales Dawkins. We talk a lot over here on the Small Business PR podcast about how to […]

How do you make sure your voice is being heard as a small business entering into a huge industry? That’s the question that our guest, Leeanna Gantt, is helping us answer in this episode. Leeanna created an innovative product based on her own lived experience and then got that product into magazines and onto shelves […]

Is it possible to land big press opportunities without a huge budget or industry connections? You know what I think, but let’s hear from someone else who has experience with this. Makeba Lloyd is sharing how she was able to organically land press opportunities with Refinery29, Buzzfeed, Bustle, ZoeReport, and more. If you have questions […]

Is work taking over your schedule? Do you wish that you could get more done in less time? Neill Williams is a life coach who specializes in time management, and she’s here to share some of her best advice on how to manage your time. We’re talking about fears and objections that we have about […]