Pitch journalists, land press, and get into gift guides without paying an agency thousands a month.
Father’s Day: A Complex Journey of EmotionsYesterday was Father’s Day, and for many of us, it brings up a mix of emotions. Whether you celebrate, grieve, or reflect, this day holds a unique meaning for everyone. For me, it’s a day to honor a father I never really knew. My father passed away when I […]
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If you’re relying on Instagram alone to make sales, you’re missing your most powerful marketing asset—your email list. Whether you have zero subscribers or 10,000, this episode will show you exactly how to turn email into your most profitable channel. On this episode of Small Business PR, host Gloria Chou sits down with email strategist […]
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Tired of creating content that doesn’t convert? In this high-impact episode of Small Business PR, host Gloria Chou chats with viral video expert Keenya Kelly, who built an audience of 400K+ followers in just 12 months—all through short-form video and without running paid ads. Whether you’re a coach, product-based business, or content creator, Keenya breaks […]
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❤️The Universal Desire for Belonging Belonging is a universal human need. It’s what we seek in our communities, workplaces, and within ourselves. But what does it truly mean to belong? Is it simply about fitting in, or is there something deeper—being seen, valued, and celebrated for our multifaceted identities? The Challenge of Belonging in a […]
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In this action-packed follow-up to our two-part gift guide series, PR expert Gloria Chou breaks down the final 5 of the top 10 proven media angles that small product-based businesses can use to land press in gift guides, holiday roundups, and “best of” lists—without hiring a PR agency or spending money on ads. From culturally […]
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It’s day 4 of me returning from my weeks of European wedding festivities, where we gathered 120 friends and family from over 35 cultures for a week of magic in Sicily (see my post here for a peek!).
From an old tour of the UNESCO world heritage ancient city, to welcome dinner in the historic downtown center, to our wedding day that came and went like a dream, I am still processing it all, with feelings of nostalgia, gratitude, and sadness that its all over.
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If you’ve read about my healing journey with psychedelics and repairing my relationship with my mom at age 37, then you know that I deeply believe in the work we are all here to do as humans.
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Tired of relying on paid ads and hoping for viral reels? This episode is your no-fluff roadmap to getting featured in gift guides, “best of” lists, and product roundups—for free. In Part 1 of this two-part series, award-winning PR coach Gloria Chou shares 5 of the 10 most effective PR angles small product-based businesses can […]
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Want to master gift guide PR and get free media coverage without a publicist? In this episode, PR expert Gloria Chou shares her proven pitching method to land placements in top-tier gift guides from outlets like Forbes, Refinery29, Elle, and New York Post Shopping—without spending on ads, hiring an agency, or needing a massive social […]
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My entire family is in Italy and my mom FINALLY met Matteo’s parents! SO much joy, laughter, tears, and delicious Italian food in our bellies as we kick off my wedding week.
Before this week, I took my mom on a solo trip just me and her to Amsterdam.
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How small brands are getting featured in top media and positioned to show up in AI shopping recommendations that drive real customer traffic.
PR, SEO Authority & AI Search Visibility for Small Businesses, Shopify Brands, Etsy Sellers & Product Founders
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