What if you were stuck in an elevator with Oprah or your biggest potential investor? What would you say to them?  Every business needs an elevator pitch that is capable of capturing people in seconds, but more importantly, one that can generate millions of dollars for your business.  In this episode, we’re welcoming Precious Williams […]

Have you ever wondered what technology and business reporters at top-tier outlets look for in an interview? Do you know what they look for in a pitch or how they want to be followed up with, if at all? When it comes to small business PR, it’s all about making sure that you can get […]

Is YouTube a part of your marketing plan? Maybe it should be! Jamar Diggs, CEO and YouTube Strategist at J Diggs Media, is a YouTube strategist for coaches and consultants looking to RANK on YouTube and Google search so they can stop being a slave to the content spiral.  He is joining me in this […]

Since so many small businesses ask me about how to delegate pitching/outreach, I’ve created this NEW TRAINING with my own outreach manager, Emi, as we walk through the steps to:

• How to save TIME and energy by properly delegating outreach now that you have a pitch ready to go

• How to properly find and hire an intern/assistant/contractor to do the outreach for you

• How to set your team members up for success when it comes to delegating outreach

• Do’s and Dont’s when it comes to sending out your pitch

• How to be a good leader and work with someone who is sending out your pitch on your behalf

Small business owners are often confused when it comes to pitching holiday gift guides. When is the best time? How many should you pitch? What do they entail? The answer depends on what your product is about, but in general, now is the time. I recommend that folks get their foot in the door with publications like Forbes or Entrepreneur by pitching them now- not just because it gets you started early (or so you can say), but because timing matters.

This blog post shares tips for when to correctly pitch a holiday gift guide so as not to get lost among all of the others that are being pitched this time of year.

From hacking my own PR and cracking the code on helping small businesses achieve visibility and credibility, I’m on a mission to make PR accessible for ALL founders. Because everyone deserves to be seen, heard, and valued without needing fancy connections or breaking the bank. Said that, I am so excited to announce the launch of my Small Biz PR podcast – a go to value packed and action driven content for small but mighty businesses. Join me every week to uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are. Here you will learn exactly how to put into place the winning frameworks and methods you need, so listen closely, take notes, and get ready to start showing up in a bigger way.

Each episode, I along with my wonderful guests would share the untraditional yet proven strategies for PR marketing and creating more opportunity in your business. If you are ready to take control of your narrative and be your most unapologetic and confident self, you’re in the right place.

Below are snippets into four brand new Small Biz PR episodes that you can tune into today!

Do you ever feel like you’re drowning in a sea of more? There is a pressure to have more followers, create more content, generate more revenue, and MORE. Isn’t it so exhausting? If you can relate, this episode is for you. I am interviewing Espree Devora because she knows all about what it’s like to […]

Avoid these 5 pitching mistakes if you want to land media coverage. Learn what journalists really want in your PR pitch in this value-packed episode.

Ashley Olafsen has been featured in NBC and Forbes, is a 2019 VS PINK GRL PWR Project winner as sponsored by Victoria’s Secret, and has helped hundreds of small businesses pitch themselves!

What is included:

• Why brand awareness and pitching yourself matters

• How to articulate the problem you’re solving & why YOU are the one to solve it

• How to make a persuasive call to action

So if you have big PR goals across multiple media channels, but struggle with getting clear on your relevance or uniqueness, click to read more!

Whether or not you have a physical product, you might be wondering how the tiniest small businesses get their barely-launched products into TOP retailers.

You might think it’s because of “industry connections”. OR, you might think it’s because of the type of product or how on trend it is.

The secrets to what retailers want, how to pitch to stores, and how PR can help you get into the most prestigious retailers. This means more EYES on your product. More SALES, and more opportunities.

If you have a product or idea you want to get out there then this blog is for you!