How To Be Confident When The World Is Against You with Amir Yassai
Amir Yassai, sharing what he learned from being a closeted Queer Muslim who felt like he would NEVER be accepted---to inspire people around the world with his bravery and authenticity.
He went from feeling like an outsider who was never accepted (even by his own family) to garnering 20+ million views for his videos where he put his most authentic, unfiltered self out there for the world to see. He is now a sought-after content creator, activist, and comedian, making an IMPACT by turning his greatest challenges into his greatest lessons.
Pride isn’t about video views or social media followings. Pride is about embracing your authentic self, even when it is scary, uncomfortable, and polarizing.
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How To Get On To 30+ Podcasts
Podcasts are the next best thing and have often been overlooked. They allow people to converse, laugh, and share real stories without being together in person. Also, listening to a podcast is easier than watching an interview, looking for contacts or research, or hosting a type of event. It can be listened to in the car, cooking dinner, or at your desk.
I truly believe that PR isn’t just about publicity or bragging rights--it’s knowing that you are SO confident in your mission and impact that you are unafraid to put yourself out there and share it with a bigger audience. Let’s go BIGGER with your message!
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PR Masterclass: The Simple Secret To Turn Your Bootstrapped Business Into a Nationally Known Brand
THE PR MASTERCLASS
What should I expect to learn in the masterclass?
The CPR Method Broken Down
How I Came To Develop The CPR Method That I Now Teach To Founders Around The World
The Do’s & Don’ts of Writing A Good Pitch
REAL Pitch Examples That Have Worked In The Past
Why Having A Media Contact List Is KEY
What Getting Featured In The Media Will Do For You (Hint: Press Only Leads To More Press!)
How Getting Featured Will Skyrocket Your Business
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It's NOT Just About The Product With Priya Shah
After being featured in media outlets like Authority Magazine, she wanted it to be clear how they were positioning themselves as “folks that lead from the front”, and wanted to talk about the background of her product coming from having a balanced mind and the physical state of self care.
“When you are not talking about your product, get brand awareness”, Priya advises.
Only ever talking about your product can come off salesy, but talking about the brand has the power to sell itself. Discussing the story of her brand gave her more Instagram followers, increase in sales, and website traffic.
“It allowed us to be thought leaders in the space without just having to focus on our product”, Priya said while referring to the CPR Pitching Method available in the starter pack.
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Brand Building Tips With Sandy Lin
With the upcoming ban on third-party tracking and cookies, learning how to gain trust with your audience by positioning yourself as a thought leader is more critical than ever. Since this will cause business owners to be unable to track their customers, they must become confident in their brand and business to succeed through all new challenges coming their way.
Sandy Lin is an influencer, TEDx Speaker, and Business Woman who took her social media following from 0-350k across Instagram and TikTok.
Some of Sandy’s Tips To Build A Community:
Get your niche down
Be very specific, then go off from there
Build trust before selling them anything
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How To Hack HARO & Get Onto 5+ Outlets For Free with Khrys Vaughan
As entrepreneurs, it is so important to learn to just go for it because opportunities are everywhere.
Published author, multiple strategist, and founder Khrys Vaughan has been featured in a TV Interview, CEO Blog Nation, Authority Magazine, Thrive Global, and Ticker News Australia with more opportunities coming her way all through the media platform HARO.
What HARO Can Do:
Great resource → see what's trending and get insights on current events that you might not have been aware of.
Read stories that you might be able to use for research for your own business.
Introduce you to solutions that you may need.
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How to Captivate Your Audience in SECONDS
Although the fear of public speaking consumes 25% of the United States population, everybody has a story to tell, as everyone has a unique view on a topic, says veteran TedX speaking coach Kymberlee Weil. Her methods enforce the idea that the stories you tell matter, so if you do the work and prepare, you will succeed.
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Quick Storytelling Tips By Kimberlee
Prepare with sticky notes and write down all of your thoughts.
Be playful in your rehearsal and practice your speech in different ways.
You only need one lesson to come out of a story.
Tell the story you would want to hear.
Dare to be different and dare to do things a little less conventional, that’s what will get people’s attention.
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How My CPR Pitching Method™ Got Her on the Front Page of Cosmopolitan
“You are your own industry expert”, Ada says when speaking of her Ada Lip Beauty Brand that was just featured on the FRONT PAGE of Cosmopolitan (34 million views) AND on their instagram (3.4 million followers).
Pitching to journalists or magazines can be a very scary and personal thing because nobody knows your product or business like you do. And, rejection can be hurtful. Ada still doesn't have an email list and she has 100 followers on Instagram. Now she has gained insight and experience--that lead her to press, visibility, and unparalleled industry credibility. Most importantly, it gave her the confidence to know that she is doing much more than selling lipsticks.
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3 Simple Ways to Get PR for YOUR Business (Podcast Episode)
Are you confident in your PR strategy? Do you know how to pitch your business well?
Gloria Chou is joining me on the podcast to break down her simple 3-step method for getting PR for your business.
Gloria is a diplomat-turned-PR coach helping small businesses 10x their visibility and influence without ads or agencies. From cold calling hundreds of newsrooms and hacking her own PR without any agency experience or industry contacts, Gloria developed the world’s first PR pitching framework that’s helped founders gain over 1 billion organic views across top-tier outlets in nearly every industry.
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